X limits X Pro access to subscribers of the $40/month Premium+ plan without notifying users in advance; it was previously available in the $8/month Premium plan
Social network X is now limiting X Pro access to customers who subscribe to the X Premium+ plan, which is priced at $40 per month (or $33/month when paid annually).
MacRumorsJuli Clover
Context & Ripple Effects
X Pro had already moved behind a subscription gate in 2023, when users reported the former TweetDeck becoming a subscriber-only tool. X subsequently differentiated its paid tiers with Premium+ benefits such as ad-free feeds and greater reply boosting.
This change turns X Pro from a general Premium feature into a top-tier entitlement. It follows an earlier Premium+ price increase, extending the tier’s role as X’s highest-priced subscription bundle.
First-order effects
Premium subscribers who rely on X Pro lose access unless they upgrade to Premium+, raising the relevant monthly price from $8 to $40.
Premium+ gains a concrete productivity feature, while X makes the lower-priced Premium tier less comprehensive without advance notice.
Second-order effects
The move gives high-use social-media managers and publishers a sharper upgrade decision: pay substantially more for X Pro or shift workflow and monitoring activity to other tools.
Repeated removal or repricing of paid-tier benefits can make subscription retention harder, increasing the value of clear tier distinctions and reliable feature commitments.
Third-order effects
X is moving toward monetizing specialized workflow access, not just status and feed-level perks, through increasingly segmented subscription tiers.
If this pattern persists, social platforms may treat professional dashboards and distribution tools as premium software products, with price changes testing how much power users will absorb.
The trend: Social platforms are unbundling professional publishing and analytics capabilities into higher-priced subscription tiers to extract more revenue from their most engaged users.
I was fine paying $8/month for Tweetdeck. But for $40/month, the usefulness of Tweetdeck is no longer worth it. A bunch of stuff is constantly broken with it now anyway. Ridiculous.
TweetDeck, then X Pro has been my interface to the Twitter/X every single day I sat down at the computer. I use it to monitor the latest technology news, trending topics etc. It's how I stay connected across a range of topics, including local ones in my area. One of the best [ima…
So @elonmusk you want us to spend less time on X since you're taking away the tools (tweetdeck) that made it easy to engage and post? yeah that's a terrific idea that definitely won't backfire.
Tweetdeck (now called X Pro) used to be free. Then you required X Premium, and now the Premium+ plan. Disappointing. It's hard to stay sane on social media and managed topic lists at least helped. @nikitabier (If you've not used it before, I'm sorry. I'd highly recommend it.) [im…
The only reason I paid for premium on here was to use Tweetdeck. As of today, that's only available on the premium+ plan. Instead of $11 per month, $50 per month. For all you old In Living Color fans out there, I don't think so. Homie don't play that.
Man, did twitter really just make X Pro (the old tweetdeck) available to Premium+ only? Twitter has made a lot of questionable product/UX decisions in the last year, and the availability of the X Pro UI was a safety valve limiting the damage to people who didn't like the changes.
A surprising & frankly greedy move by @X @elonmusk Millions of users were told to pay for X Premium to keep using TweetDeck. Now X has pushed TweetDeck into Premium+, raising the cost >5× from $102 to $560 No doubt @X is going to face a lot of backlash for this decision.🤮🤮 [image…
Twitter (X) has now made X Pro exclusive to Premium+ users • Now costs nearly $400 per year to use • Previously known as TweetDeck — which was free • Users were given no notice • Annual subscribers are being forced to upgrade mid-cycle [image]
As of today, you can't use X Pro (formerly TweetDeck) even at Premium. You have to pay for Premium+ for a huge amount more money and for services you may not even want or need. This platform continues to focus everything around the few highest paying voices. So frustrating.
X Pro is a great tool, but it isn't worth a roughly 400% price increase (to $40/mo) to keep using it. Since X Pro was the only thing keeping me on a paid subscription, it's great motivation to unsubscribe. Solid move, @elonmusk!
First Twitter moved X Pro behind the Twitter Premium paywall. Now they've moved it behind the Premium+ paywall. X Pro is basically the only useful thing about having a Twitter Premium membership.
@monetization_x What we're launching in X in the next week or two will be much more powerful than XPro. We're only keeping XPro for people that absolutely need it for hyper-specific business workflows.