Discussion

• @soraofficialapp Sora on x

  We're saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing. We'll share more soon, including timelines for the app and API and details on

• @max_spero_ Max Spero on x

  RIP the two use cases, fake ring doorbell videos and iran war misinformation videos

• @toadsanime @toadsanime on x

  This is so sudden, and OpenAI so huge, that shutting down their prolific video generating app short-notice screams to me that a big, big, big lawsuit happened / is happening that they feel they must avoid at all costs.

• @iatalkspace Abubakar on x

  Didn't expect OpenAI to bow out of AI video creation so early. But AI video probably consumes a lot of computing resources that could be better allocated to other products. Regardless, it's now ceding the market to Adobe, Google, RunwayML, Kling AI, et al. https://www.wsj.com/...

• @andymasley Andy Masley on x

  Sora was actually one of my very favorite AI products so I'm sad to see it go.

• @jacksfilms @jacksfilms on x

  “Work”

• @vlonepredator Pilgrim on x

  They wasted a couple billion dollars and all it did was make it impossible for anyone over 40 to know if any video they see is real

• @sporadica @sporadica on x

  RIP Sora, you gave us the greatest ai video of all time [video]

• @emollick Ethan Mollick on x

  All the AI labs are exploring the opportunity space for LLMs. Anthropic has always been very focused and OpenAI more prone to testing, and abandoning, concepts (GPT Store, Sora, etc.). Google sort of does everything at once. It is unclear which strategy will be best in the end.

• @daniel_rubino Daniel Rubino on x

  Sora shutting down is certainly an unexpected move.  It showed up, terrified Hollywood (and married Disney), burned a mountain of GPUs, and then Irish-exited like it had somewhere better to be.  Won't miss it, but you can't say it didn't leave a dent.  Just a big distraction good…

• @clementdelangue Clem on x

  Would be so cool if OpenAI open-sourced Sora as they're shutting down the app! Would be an amazing contribution to the field and make all the efforts of the teams working on it even more meaningful!

• @sketchesbyboze @sketchesbyboze on x

  I never want to hear another word about how “AI is the future,” about how “you need to get onboard,” about how AI skeptics are brainless Luddites. No one wants this tech, it serves no useful purpose, it has made the world worse in every way. The sooner we move on, the better.

• @apples_jimmy @apples_jimmy on x

  damn not even having it in ChatGPT ? Hard to compete with the likes of seedance 2 while burning compute. Better give us some amazing new models to make up for it. [image]

• @stupidtechtakes @stupidtechtakes on x

  today's a good day

• @canteverdie @canteverdie on x

  the first domino to fall in the ai bubble

• @_pheebini Phoebe Liu on x

  In November, I did some back-of-napkin math in @Forbes to suggest OpenAI was spending more than a quarter of what it's making to power Sora. OpenAI is now shutting it down. I wonder how much $$ it ended up burning, whether this is part of a bigger sunset of side quests and what

• @theprimeagen @theprimeagen on x

  Good. Sora accelerated one of the worst aspects of the new AI economy. Absolutely horrible thing for OpenAI to create

• @avotoast @avotoast on x

  this is basically cost cutting the image/video models are massive token black holes

• @hecubian_devil Cassie Pritchard on x

  Maybe the AI bubble is popping, maybe not, but I'd like to remind leftists that lots of technologies that stuck around (including to the detriment of workers and society more broadly) start with overinvestment bubbles that pop, but they don't go away. We need to legislate.

• @dbreunig Drew Breunig on x

  I am not surprised Sora's engagement declined. These tools generally follow a similar curve. My litmus test remains true: if something is impressive solely because an AI achieved it, it will spike before a rapid decline. https://www.dbreunig.com/... [image]

• @film_girl Christina Warren on x

  rip to that one fun week before the copyright realities caught up with the shit posting

• @archer_uwu @archer_uwu on x

  [video]

• @dseetharaman Deepa Seetharaman on x

  Huh - just yesterday (March 23) OpenAI published a blog about safety standards for Sora. And today they scrap the feature completely. https://openai.com/...

• @_simonsmith Simon Smith on x

  Evidence that Fidji is serious about focus. Dedicated Sora app is going away. Sora almost certainly coming to ChatGPT. Hopefully this includes ChatGPT Enterprise, since we already have Veo in Gemini for Workspace.

• @stormslayerdev @stormslayerdev on x

  POP THE BUBBLE! POP THE BUBBLE! POP THE BUBBLE! POP THE BUBBLE! POP THE BUBBLE! [image]

• @cheesebrackers @cheesebrackers on x

  “A moment of silence for sora ai” [video]

• @uwukko @uwukko on x

  holy shit they're discontinuing all of video generation functionality [image]

• @shiri_shh Shirish on x

  OpenAl was burning $10-15 million per day on Sora roughly $5.4 billion per year now they're reallocating those expensive GPUs towards ChatGPT, Codex and tools that people use daily. [video]

• @taylorlorenz Taylor Lorenz on x

  Huge blow to the IG fetish communities who have been using it to make non stop videos of men in wet jeans and hyper pregnant women

• @abbycartridges_ @abbycartridges_ on x

  ai fruit island was so bad that the heavens intervened to shutdown sora

• @niktek @niktek on x

  >Jensen Huang says he thinks “We've achieved AGI” >Sora shuts down next* This AI bubble looks like is finally going to burst

• @pritopian Priyaa on x

  Now's a good time for anyone bought into the idea that somehow 3 labs will supply all creative intelligence. No one must dare think of model concentration risks. https://x.com/...

• @jachiam0 Joshua Achiam on x

  When we get up to bat at OpenAI we take huge swings. Some of them don't work out. But what extraordinary work from the Sora team as pioneers in this space. Massive kudos to the team for trying this out and making it so good.

• @alex_kirshner Alex Kirshner on x

  Small fact check here: What you made with Sora did not matter

• @aakashgupta Aakash Gupta on x

  OpenAI just exited the video generation business entirely. App dead. API dead. No video inside ChatGPT. Disney's $1 billion deal, signed four months ago, is dead. Read that again. This isn't a consolidation into the super app. Altman told staff Tuesday that OpenAI is winding

• @oncloud_e @oncloud_e on x

  POP THE SLOP BUBBLE 🗣️🗣️🗣️

• @jbillinson Josh Billinson on x

  what did people make with sora that mattered

• @ernie.tedium.co Ernie Smith on bluesky

  I think OpenAI spent too much time focusing on crossing the uncanny valley when they really should've focused on what people were actually comfortable with.  —  Hint: Not hyperrealistic video apps.  —  www.cnbc.com/2026/03/24/o...

• @parismarx.com Paris Marx on bluesky

  thinking about all the dumbasses who seriously suggested people generating personalized versions of tv and movies was going to be an important part of the future of entertainment.  —  these genAI tools are so expensive and so many have no real business case. this is just the begi…

• @edzitron.com Ed Zitron on bluesky

  Oh look I was right.  Oh well, just $1 billion that never gets wired to anybody after an endless media hype cycle about the death of hollywood.  Pobody's Nerfect!  I'm sure everybody who wrote scary stories about Sora 2 destroying Hollywood will apologize  —  www.hollywoodreporte…

• @charleswlogan Charles Logan on bluesky

  Let's do Meta's glasses next 🙏🏻 [embedded post]

• @elkmovie Michael Love on bluesky

  So basically OpenAI is now desperately trying to copy the one category of LLM tool that seems to have a decent sized potential market, but for which their main competitor has now gotten to a point where they're a default choice that customers have to be actively lured away from? …

• @jamespmcleod.ca James McLeod on bluesky

  A lot of people wrote dumb takes about how Sora was the future of social media and stuff.  [embedded post]

• @mgsiegler.com M.G. Siegler on bluesky

  Well, so much for Bob Iger's last deal I guess! [embedded post]

• @caseynewton Casey Newton on bluesky

  This was one of my 2026 predictions.  The Sora launch was a disaster from start to finish, and OpenAI is smart to wind it down [embedded post]

• @jonathanpierce Jonathan Pierce on bluesky

  the money faucet is losing water pressure fast [embedded post]

• @nitishpahwa.com Nitish Pahwa on bluesky

  The Sora cancellation “is one of a number of steps OpenAI is taking to refocus on business and coding functions ahead of a potential initial public offering as soon as the fourth quarter of this year.”  —  so ... yeah, OpenAI is definitely feeling the cash pinch: www.wsj.com/tech…

• @radiodeadair.com Nash on bluesky

  But but but I thought it was going to make all the movies from now on you said YOU SAID

• @davelee.me Dave Lee on bluesky

  The problem was, Sora was only fun when you were stealing www.wsj.com/tech/ai/open...

• @dmgreene Dan Greene on bluesky

  Cause of death: money and litigation pit.  And thank goodness too.

• @peark.es George Pearkes on bluesky

  Claude Code killed Sora, we absolutely love to see it

• r/FilmIndustryLA r on reddit

  RIP Sora

• r/LinusTechTips r on reddit

  OpenAI discontinues Sora app

• r/technology r on reddit

  OpenAI announces plans to shut down its Sora video generator

• r/BetterOffline r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/TheOwlHouse r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/technology r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/news r on reddit

  OpenAI is shutting down its Sora video-creation app

• r/wallstreetbets r on reddit

  Disney Exits OpenAI $1 Billion Deal After AI Giant Shutters Sora

• r/kindafunny r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/BetterOffline r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/television r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/RedLetterMedia r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/boxoffice r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/ShitAIBrosSay r on reddit

  OpenAI Scraps Sora App.

• r/MediaMergers r on reddit

  Disney exits OpenAI deal after AI giant shutters Sora

• r/TheBigPicture r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/blankies r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/aiwars r on reddit

  OpenAI Scraps Sora App

• r/movies r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/PoliticalOptimism r on reddit

  OpenAI Set to Discontinue Sora Video Platform App

• r/OpenAI r on reddit

  OPENAI TO DISCONTINUE SORA !!

• @edzitron Ed Zitron on x

  This is something a company does when things are going well

• r/programare r on reddit

  OpenAI to discontinue Sora video platform

• @bwags Bobby Wagner on x

  Hi my name is Bob Iger, legendary business leader and CEO of Disney, and this is the product I went all in on less than a year ago!

• @edzitron Ed Zitron on x

  I feel like we should all be a little concerned/outraged that there was allegedly a $1 billion transaction between two parties that just *didn't happen* despite multiple stories (and even a deep dive “about how the deal came together) saying otherwise? Disney saw a stock bump!

• @dseetharaman Deepa Seetharaman on x

  Disney & OpenAI teams were working together on their Sora-related project as recently as Monday evening, per reporting from @DawnC331. Later that night, OpenAI told Disney about the plan to drop Sora. update forthcoming.

• @quinnypig Corey Quinn on x

  Disney licensed Mickey Mouse to OpenAI for three months and got nothing. For context, you can license Mickey Mouse on a birthday cake for $400 and at least you get cake.

• @stardustbluepr.com @stardustbluepr.com on bluesky

  The studio giant will no longer move forward with its OpenAI investment, as the AI company exits the video generation business.

• r/technology r on reddit

  OpenAI Will Shut Down Sora Video Platform

• r/vfx r on reddit

  🤔

• r/BetterOffline r on reddit

  OpenAI Will Shut Down Sora Video Platform

• r/Fauxmoi r on reddit

  OpenAI Will Shut Down Sora Video Platform

• @btibor91 Tibor Blaho on x

  Sam Altman gave up direct control of OpenAI's safety and security teams, moving safety under CRO Mark Chen and security under president Greg Brockman, so he can focus on raising money, supply chains and building data centers at a massive scale OpenAI finished pretraining its

• @scaling01 @scaling01 on x

  “OpenAI completed initial development of its next major AI model, codenamed Spud” GPT-5.5

• @deredleritt3r Prinz on x

  New “very strong” OpenAI model, with ability to “accelerate the economy”, will be released in a few weeks. Altman: things moving faster than many expected. OpenAI's product deployment team renamed to “AGI Deployment”.

• @angaisb_ Angel on x

  OpenAI's AGI Deployment team goes hard

• @peark.es George Pearkes on bluesky

  Tell me, is it good when your CEO stops focusing on product to focus on finding baggies errr I mean “raising capital”.  —  www.theinformation.com/articles/ ope...  [image]

• @edzitron.com Ed Zitron on bluesky

  Both the Wall Street Journal and The Information confirming that OpenAI is killing Sora - both the app and *access to its video-generating model for developers*.  This is a huge move that suggests things are a bit desperate  —  www.wsj.com/tech/ai/open...  www.theinformation.com/…

• r/OpenAI r on reddit

  I think this is the right path for OpenAI.

• r/discussingfilm r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/artificial r on reddit

  OpenAI just gave up on Sora and its billion-dollar Disney deal

• @spiderbeef23 @spiderbeef23 on x

  in loving memory of sora here's a thread of the most impactful pieces of art it produced:

• @realjaredgilman Jared Gilman on x

  Sources tell me Sora is stable. Please god

• r/ArtistHate r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• @desusnice Desus MF Nice on x

  they killed sora before meek could use it

• r/pcmasterrace r on reddit

  OpenAI shutters AI video generator Sora in abrupt announcement

• r/technews r on reddit

  OpenAI drops AI video tool Sora, startling Disney, sources say

• r/accelerate r on reddit

  Disney Exits OpenAI Deal After AI Giant Shutters Sora

• r/Anticonsumption r on reddit

  Disney's Sora Disaster Shows AI Will Not Revolutionize Hollywood

• r/ABoringDystopia r on reddit

  Disney's Sora Disaster Shows AI Will Not Revolutionize Hollywood

• r/TrueReddit r on reddit

  Disney's Sora Disaster Shows AI Will Not Revolutionize Hollywood

• r/quin692 r on reddit

  No more stupid AI videos?  “OpenAI set to discontinue Sora video platform”

• @edzitron.com Ed Zitron on bluesky

  lol wasn't she meant to be the CEO that handled monetizing OpenAI's products? guess not! just another made up thing that never happened in the world of AI [embedded post]

• Page Six Tim Baysinger on x

  Nightmare start for new Disney CEO as Sora shutdown makes it a trifecta of losses