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Thoughts on MacBook Neo, as Apple also expands its superpremium tier via “Ultra” products; sources: Apple wants to use aluminum 3D-printing for Watch and iPhone

Apple has taken the wraps off its $599 MacBook Neo, entering new territory in a way that could shake up the computer market.

Bloomberg Mark Gurman

Discussion

  • r/apple r on reddit
    Apple ‘Ultra’ Products Expansion Is Up Next After MacBook Neo Launch
  • @kosutami_ito @kosutami_ito on x
    Plus:It (might) features MagSafe like snap-to-wall feature according to one specific revision of the ongoing prototypes I've got seen in person. As what I said, it can rings your door. And highly Apple Intelligence integration featured also.
  • @markgurman Mark Gurman on x
    Power On: Apple just announced the $599 MacBook Neo. Now it turns its attention to the ‘Ultra’ line with upcoming foldable iPhone, touch-screen MacBook, AI AirPods and more. Details here - https://www.bloomberg.com/...
  • @markgurman@mastodon.social Mark Gurman on mastodon
    Apple is working on an iMac refresh for this year with a slew of new colors. https://www.bloomberg.com/...
  • @dylanmcd8 Dylan on x
    Now Apple, you finally got the MacBook lineup in the perfect position. Neo, Air, Pro. Budget, regular, premium. Please do not go and ruin it 😭
  • @markgurman Mark Gurman on x
    Whether or not these are actually named Ultra the reality is clear: Apple is about to go even more upmarket with the next AirPods, MacBook and iPhone lines. They are hitting more and more price points, reaching more types of consumers.
  • @mweinbach Max Weinbach on x
    Hell ya We need more low-volume ultra premium stuff on the market. I hope we see it on the iPhone, Mac, etc. Something should be accessible to everyone, but there's also an itch for just more which the more accessible pro devices haven't scratched recently