Netflix acquires InterPositive, a 16-person startup founded by Ben Affleck that builds AI models based on a production's dailies for later use in postproduction

In a rare acquisition, Netflix has bought InterPositive, a start-up founded by Ben Affleck that makes AI-powered tools for filmmakers.

Variety 2026-03-06 Todd Spangler

Discussion

About Netflix About Netflix on x
Innovation for Filmmaking, By Filmmakers: Why InterPositive Is Joining Netflix
@andrewcurran_ Andrew Curran on x
Statement from Ben Affleck: [image]
@neilturkewitz Neil Turkewitz on x
“We believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, & crews.” —Bela Bajaria, Netflix's chief content officer @netflix, that sounds great. Q—how is the AI trained? Any use of creative works without consent? 🤞🏽
@mr_richguest Rich Guest on x
Fascinating move by Netflix that should supercharge their adoption of Gen AI. More importantly, Affleck and team's intent to build a tool for artists is admirable.
@aakashgupta Aakash Gupta on x
...Netflix looked at two paths to competitive advantage: spend $83 billion to acquire a legacy content library, or spend an undisclosed sum (almost certainly sub-$100M) to acquire technology that changes the economics of every piece of content you produce going forward.
@andrewcurran_ Andrew Curran on x
Netflix has bought Ben Affleck's AI filmmaker startup InterPositive, Affleck will remain as an advisor. InterPositive allows production dailies from a shoot to be altered with a video model to change aspects of the scene or add effects. [image]
@ashleylynch Ashley Lynch on bluesky
Because it makes companies like Netflix open their wallets.
@stevensantos Steven Santos on bluesky
All the things Affleck lists here are essentially more advanced plug-ins usually done in CGI work. I don't know why they keep calling this stuff AI. [embedded post]
@aramsinn Aram Sinnreich on bluesky
I had a meeting with Affleck in 2001, when he was pitching Project Greenlight. I was a market analyst at an internet research firm in NYC. — He said “the way I see it, guys, the internet now is like television was back in the early '50s.” — Then he leaned back & grinned like…
@carnage4life Dare Obasanjo on bluesky
So this explains why Ben Affleck had such great thoughts about AI and filmmaking. He founded a startup that filmmakers can use to leverage AI in the postproduction process to do things like mix and color, relight shots, and add visual effects. — It just got acquired by Netflix…
r/BetterOffline r on reddit
Netflix Acquires Ben Affleck's AI Filmmaker Tools Start-Up InterPositive
r/FilmIndustryLA r on reddit
In a rare acquisition, Netflix has bought InterPositive, a start-up founded by Ben Affleck that makes AI-powered tools for filmmakers
r/Corridor r on reddit
Ben Affleck sold his AI post-production company to Netflix
r/television r on reddit
Netflix Acquires AI Filmmaking Start-Up Founded by Ben Affleck, Who Will Serve as Adviser to Streamer
r/DC_Cinematic r on reddit
Netflix acquires AI filmmaking start-up founded by Ben Affleck, who will serve as adviser to streamer
r/popculturechat r on reddit
Netflix Acquires AI Filmmaking Start-Up Founded by Ben Affleck, Who Will Serve as Adviser to Streamer

Chronicles

Netflix acquires InterPositive, a 16-person startup founded by Ben Affleck that builds AI models based on a production's dailies for later use in postproduction

Related Coverage

Discussion