The MacBook Neo is $599 with 256GB of storage and $699 with Touch ID and 512GB of storage, available in citrus, silver, indigo, and blush colors

Mark Gurman /Bloomberg:

Bloomberg 2026-03-04 Mark Gurman

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@zacbowden Zac Bowden on x
MacBook Neo being $599 really is the nightmare scenario for Windows OEMs. If I were Microsoft and had any ambitions of keeping Windows relevant in the eyes of consumers, I'd be asking “now what?” https://www.windowscentral.com/ ...
@ernestwongbwm Ernest Wong on x
$599 Macbook Neo is a category killer Every kid is going to want this to replace their Chromebook at school.
@mbrkhrdt Michael Burkhardt on x
iPad Air being $599 without a keyboard when the MacBook Neo is the same price is certainly something
@dylanmcd8 Dylan on x
$599... that makes the Neo everything I wanted. Yes some of the omissions are disappointing but I cannot complain at $599. And $499 for edu!!
@mweinbach Max Weinbach on x
I think the education pricing at $499 for MacBook Neo is the craziest part It's easily the best value for students hands down
@markgurman Mark Gurman on x
Apple rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers. https://www.bloomberg.com/...
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Apple Launches $599 MacBook Neo, Threatening Windows PC Market
@zacbowden Zac Bowden on x
You can acquire an entire Apple ecosystem for $1,925 now. iPhone 17e - $599 MacBook Neo - $599 iPad - $349 Apple Watch SE 3 - $249 AirPods - $129
@vadimyuryev Vadim Yuryev on x
This is the most insane part. Chromebooks and budget windows laptop CANNOT compete.
@tomwarren Tom Warren on x
the MacBook Neo should be a giant wake up call for Microsoft to improve Windows 11. Apple's MacBooks have always largely been premium devices, but the $599 Neo is firmly in the core part of the Windows OEM market. This is a red alert for Microsoft, Lenovo, Dell, HP, and others [i…
@durvidimel David ImeI on x
That $499 education discount is gonna sell an insane amount of college laptops [image]
@rjonesy Ryan Jones on x
😎 He was right. Literally one choice. [image]
@benbajarin Ben Bajarin on x
In case folks need the context, the majority of consumer PCs sold annually (~120-140M depending on the year) are in the sub $700-800 price tier. 95% or more Windows-based. In markets outside US price tier is under $600. This is where Apple is targeting Macbook Neo.

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The MacBook Neo is $599 with 256GB of storage and $699 with Touch ID and 512GB of storage, available in citrus, silver, indigo, and blush colors

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