A look at the rising popularity of “WorkTok” videos, where employees film their daily work routines on TikTok and Instagram, particularly among Gen Z viewers
Employees videoing their mundane office routines are teaching a younger audience about corporate life
One theory I've had about Gen Z is that online influencers aren't just like athletes or movie stars to them but they have a job that's very transparent about success and how that translates into money and lifestyle in a way that most careers today just aren't [embedded post]