Retailers are using employee influencers on TikTok to garner organic reach, compensating them according to leaderboards built into employee advocacy platforms
Brands and retailers are desperate to get their employees to post on TikTok. — Last week, GameStop encouraged store workers … Tweets: @kendallostrow , @techwontsaveus , @megancgraham , @devmachette_ , @liahaberman , @civic_signals , and @tanyachen Tweets: Kendall Aliment Ostrow / @kendallostrow : Employee advocacy should be your number one priority for 2021. “Say you're a company of 10,000 employees — if even a tenth of your workers sign up to become influencers, they'll collectively have more social reach than the company itself.” @michaelwwaters https://digiday.com/... @techwontsaveus : “To compensate workers, retailers rely on leaderboards built into the employee advocacy platforms. Whoever posts most often gets ranked higher. The highest-ranked employees get small perks, like gift cards, free lunches or ... sports tickets.” https://digiday.com/... Meg Graham / @megancgraham : More retailers are having their employees post promotional TikToks instead of doing their own from faceless brand accounts. Interesting read, especially on some the questions this creates around compensation/disclosures: https://digiday.com/... @michaelwwaters Deven Machette / @devmachette_ : Your employees intimately know your product/service. If company culture is positive, you can trust employee content on behalf of your brand. Bullish on allowing your employees to build their own brand/presence in order to escalate overall company growth🤷🏼♀ ️ https://digiday.com/... Lia Haberman / @liahaberman : “employee advocacy marketing is increasingly moving into TikTok — in large part because TikTok is so good at creating a sense of intimacy with viewers” https://digiday.com/... @civic_signals : The end result of the trend towards “sassy” “personable” Twitter brands that “sound like real people” was always going to be...real people. https://digiday.com/... Tanya Chen / @tanyachen : companies are like how can we use our already low paying employees for free clout https://digiday.com/...