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Apple Podcasts' fresh leap into video podcasts accelerates the podcast industry's shift from an audio-centric medium to a decidedly video-focused one

Apple Podcasts' fresh leap into video podcasts refocuses the audio medium on visuals  —  Welcome back to Soundbite.

Bloomberg Ashley Carman

Discussion

  • @eric_seufert Eric Seufert on x
    Apple's Podcasts app is the top app for audio-only podcast consumption, although it trails YouTube and Spotify for video podcast consumption. Emphasizing video could be a precursor to ads. [image]
  • @simonowens Simon Owens on x
    I just think Apple has done too little too late to stop its podcast app from bleeding market share. Both Spotify and YouTube have user lock in because billions of people are already opening these apps to seek out non-podcast content. Meanwhile, the Apple https://www.bloomberg.com…