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The story behind the story

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Heroku says it is transitioning to a “sustaining engineering model”, as it focuses on “helping organizations build and deploy enterprise-grade AI”

Today, Heroku is transitioning to a sustaining engineering model focused on stability, security, reliability, and support.

Heroku Nitin T Bhat

Discussion

  • @hkarthik Karthik Hariharan on x
    I have fond memories of Heroku, but the product has been a zombie for a long time. Thankfully it's pretty easy to switch to something like @Railway
  • @jarsen Jason on x
    “We know changes like this can raise questions, and we want to be clear about what this means for customers.” — proceed with the most unclear announcement ever
  • @d__raptis Jim Raptis on x
    tldr: we want to shut down the platform but we still make a ton of money so we'll postpone it for a while
  • @craigkerstiens Craig Kerstiens on x
    Heroku laid off a ton of people, stopped selling Heroku enterprise and almost no one noticed. Then they put out a post saying “everything is fine, we're investing in engineering to make things better for the long term” The result: nothing but RIP posts from people as they read
  • @terronk Lee Edwards on x
    I couldn't figure out what this wall of Salesforce corporate doublespeak meant, but someone explained to me it means Heroku is being put out to pasture. If true, RIP to a real one. The OG PaaS. The OG gitops. The OG infrastructure as configuration. The OG buildpack system.🫡
  • @soypaulco Paul on x
    I've been shipping Rails to Heroku for almost a decade - this is a bittersweet moment for me from both a professional and personal perspective. How do the years fly so fast?! Ha! :D
  • @chaliy Mykhailo Chalyi on x
    Heroku in early years of my career was kind of startup I would like to be part of. It was fresh and innovative, I loved ideas (was Heroku first to do git to infra flow?). And also felt like David vs Goliath with AWS which also added a charm. That is pitty news. Hope people are
  • @ssh_exe_dev @ssh_exe_dev on x
    Sad day. But the dream of a developer friendly cloud does not die today. We think it looks different in 2026, but all of our work is trying to build something we want to use.
  • @shpigford Josh Pigford on x
    tl;dr, since their tweet was completely unintelligible: “Heroku is in maintenance mode and will shut down in the not-too-distant future”
  • @arvidkahl Arvid Kahl on x
    Never has it taken this many words to say “we're sunsetting the platform, but we don't know yet when we'll pull the plug.” Yikes.
  • @bilalbudhani Bilal on x
    I never understood why Salesforce couldn't turn Heroku around especially with such good DX, massive customer base & developers cheering for them. RIP Heroku.
  • @joelmoss Joel Moss on x
    Heroku declaring clarity without much clarity 🤷
  • @quinnypig Corey Quinn on x
    AI is perfect when you need to make an announcement that says absolutely nothing definitive:
  • @_saddamazad Saddam Azad on x
    What is a sustaining engineering model? Are you dying fren? 😢
  • @jorilallo Jori Lallo on x
    Can't wait for 2026 Q4 when Salesforce leadership realizes that all the hosting platforms are ripping from agent usage...
  • @kylefox Kyle Fox on x
    I read this as: “The bad news is we are not accepting new customers. But the good news is Heroku is becoming abandonware.” https://www.heroku.com/...
  • @ritakozlov Rita Kozlov on x
    end of an era indeed... but the dream of heroku lives on at cloudflare! so much of what we do on the developer platform is inspired by that early magic that heroku was able to create if you haven't tried cloudflare's dev platform, this is your chance (now, with containers!)
  • @leerob Lee Robinson on x
    Goodbye Heroku, you changed the world for the better. I wrote about Heroku back in 2022 if you want to relive their story: https://leerob.com/heroku
  • @y_molodtsov Yury Molodtsov on x
    Heroku was Vercel before Vercel. They're giving up and rebuilding around a new product. But the comms around it are awful. It's an obituary disguised as reassurance. Filled with evasive corporate euphemisms and zero personal touch. Customers don't have an idea of what'll
  • @joshmanders Josh on x
    I knew this day would come. Heroku was the gold standard in my eyes and the platform that put me onto all this infrastructure hubbub. I knew it had some problems with the platform and and especially with pricing. It was and is the biggest influencer of @primcloud and will
  • @heroku @heroku on x
    Heroku is transitioning to a sustaining engineering model focused on stability, security, reliability, and support. Heroku remains an actively supported, production-ready platform, with an emphasis on maintaining quality and operational excellence rather than introducing new
  • @vmg Vicent Martí on x
    RIP to one of the great startups of Web 2.0. The times, they are a-changin'.
  • @benkingfm Ben King on x
    @heroku Why would you say “we want to be clear” and then be entirely unclear?
  • @excid3 Chris Oliver on x
    If you want to migrate your Ruby or Rails apps to @hatchboxio and save some money at the same time, shoot me a DM.
  • @mscccc Mike Coutermarsh on x
    They're putting heroku into maintenance-only mode? Wow sad.
  • @fivetanley Stanley on bluesky
    gave 5 years of my life to this company and now they're just going to throw Heroku in the trash to “work on AI”.  What horseshit. www.heroku.com/blog/an-upda...
  • @olly.world Olly Headey on bluesky
    They've essentially killed @heroku.com.  If Rails developers want something better, seriously check out @hatchbox.io.  It's honestly amazing, and Chris is a super-nice guy.  I use it for @pagecord.com and couldn't be happier.  —  www.heroku.com/blog/an-upda...
  • @jake@mastodon.theorangeone.net Jake Howard on mastodon
    So, Heroku is basically dead now?  Again...  https://www.heroku.com/...
  • r/rails r on reddit
    Heroku is officially in maintenance mode?
  • r/ruby r on reddit
    Heroku is officially in maintenance mode?
  • @rakyll Jaana Dogan on x
    Sad to see this happening. When it was launched, Heroku was decades ahead of its time and was a true joy to use.
  • @film_girl Christina Warren on x
    Heroku was amazing and not just a game changer but a genuine industry changer. Like, it's hard to overstate how important and huge Heroku was. I even made a list of self-hosted Heroku alts the last time it changed terms of service. RIP to a real one.
  • @justjake Jake on x
    Heroku walked so Railway can run We will do you proud. Rest easy
  • @meaganrgamache Meagan Gamache on x
    Today is a bittersweet day. My first job out of college was at Heroku. I couldn't believe how lucky I was to work alongside people who brought taste, creativity, and exceptional design to a part of the developer toolchain that had rarely been treated with that level of care.
  • @jackellis Jack Ellis on x
    We left Heroku back in 2019. Considered moving our ingest workload to it 2-3 times but something always felt off. I will choose to remember the glory days of Heroku. RIP.
  • @chirag Chirag Mehta on bluesky
    I met James Lindenbaum in 2009 and Salesforce acquired Heroku in 2010.  As Salesforce “sunsets” Heroku, here's a blog post that I wrote in 2010 cloudcomputing.blogspot.com/2010/12/ sale...  [embedded post]
  • @varunram Varunram Ganesh on x
    I admire anyone trying to sell to developers, there is not a single harder market in b2b saas than developers Eventually people make it out from developers and sell data to labs or solely focus on enterprise sales or do something like that but otherwise you're just stuck [image]
  • r/webdev r on reddit
    Did Heroku just die?