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Sources: Apple wound down plans for an AI-based virtual health coach in recent weeks; Eddy Cue has told colleagues that Apple needs to move faster in health

Apple Inc. is scaling back plans for a virtual health coach, according to people with knowledge of the matter …

Bloomberg Mark Gurman

Discussion

  • @markgurman Mark Gurman on x
    NEW: Apple is scaling back plans for a long-anticipated AI-powered virtual health coach. It's no longer launching the service — dubbed Mulberry — and will instead launch some of the features as individual enhancements to the Health app over time. https://www.bloomberg.com/...
  • @parismarx.com Paris Marx on bluesky
    apple rolling back plans for an ai-powered “health coach”  —  that was the last thing we needed being pushed through hundreds of millions of its devices
  • r/apple r on reddit
    Apple Is Scaling Back Plans for New AI-Based Health Coach Service