Discussion

• @benjamindekr Benjamin De Kraker on x

  OpenAI is really good at tech but (often) really bad at comms. Sending unprepared execs for big interviews (several from Mira era come to mind), the weird “black sun” Super Bowl ad the other year, how they're handling Anthropic right now. I think the problem is they're so

• @marvinvonhagen Marvin von Hagen on x

  “More Texans use ChatGPT for free than total people use Claude in the US” @sama woke up and chose war 😭😭

• @adamry_n Adam Ryan on x

  This is such a win for Anthropic. Sam's pitching OpenAI as Ford and Anthropic as Mercedes. From an investor and regulator perspective this lands well. But from a user perspective, this is poor positioning. Even if someone isn't rich, they want to go check out the more

• @zachxbt @zachxbt on x

  @TGKContent @sama Open AI is the Epstein of AI companies if you think they'll act with integrity and safely handle user personal data vs max extract No Diddy

• @mikeisaac Rat King on x

  by the number of OpenAI employees i see tweeting about Anthropic's super bowl ad, anthropic should be paying OAI earned media fees

• @kimmonismus @kimmonismus on x

  It looks like Anthropic hit the bullseye. 🍿 [image]

• @jessicalessin Jessica Lessin on x

  This is excellent comms from @sama .  An eye popping stat and an easy to understand claim.  I hate, though, this budding movement to frame the business model debate as elitism versus anti-elitism.  When chatbots launched with subscription business models, I thought it would be a …

• @shakeelhashim Shakeel on x

  @cogcelia (Altman's right that the ads are dishonest — and clearly Anthropic ‘started’ the fight. But damn is this a wild post from a CEO!)

• @512x512 Yaroslav on x

  In a sudden turn of events, the codex app now has 500k downloads and Sam turned to be an advocate for freedom (to show poor people ads).

• @andrewcurran_ Andrew Curran on x

  ‘on brand for Anthropic doublespeak to use a deceptive ad’ Shots. Fired.

• @neilcybart Neil Cybart on x

  1) Why publish this? Sam, who has plenty of ChatGPT usage data at his fingertips, seems nervous. 2) Nice to see Sam return to using proper capitalization. I feel strongly that anyone who refuses to use capital letters in their writing should have their views discounted.

• @alitaylor Ali on x

  “Anthropic serves an expensive product to rich people.” “Instead, we serve ads to poor people to get them to buy more shit they don't need.”

• @signulll @signulll on x

  openai responding at length to anthropic's ads was a huge pr self own imho.  i'm truly neutral here, so i can break it down.  i just like good competiton.  1) this reads like it was assembled in a war room by committee.  you can smell the post it notes.  the “more texans use chat…

• @lukeberrypi Luke Berry on x

  anthropic successfully ragebaited openai 2026 is off to a wild start

• @scaling01 @scaling01 on x

  Anthropic the authoritarian company whose board couldn't even topple the emperor during one of their coups.  Anthropic the authoritarian company whose leadership is one of the largest supporters of the Trump administration.  Anthropic the company for all people that just halved t…

• @brij Brij Singh on x

  Anyone else getting a sense of deja vu? Apple vs. Meta all over again: privacy vs. global affordability

• @hesamation @hesamation on x

  “Anthropic serves an expensive product to rich people.” ~SAMA meanwhile: - OpenAI Codex Pro: $200/month - Claude Code Max: $100/month [image]

• @aisafetymemes @aisafetymemes on x

  @sama Anthropic wasn't being dishonest, the ad is clearly a joke And it wasn't long ago you were saying you weren't gonna run ads at all, so people naturally wonder where this dark path with fucked up incentives ends up https://x.com/...

• @hamandcheese Samuel Hammond on x

  The bigger issue is trust and track record. Sam has given the world no reason to trust his red lines on ads or anything else. The line will shift the moment he decides it's useful, with some just so story to retcon his past statements.

• @thdxr Dax on x

  openai has a product that is an input box where you could type literally anything into and have a magical experience when you have something this compelling your goal reduces into a simple thing - how do you get every single person in the world to try it and you have to do it

• @autismcapital @autismcapital on x

  What an absurd post. It could have been one sentence: “The anthropic ads are funny and I laughed.” Instead you have 11 more paragraphs of annoying and unnecessary overexplanation that is complete cope. Sometimes you just take the L and laugh and you look even better.

• @thezvi Zvi Mowshowitz on x

  This was so much worse than I expected, on multiple fronts at once, orders of magnitude worse than the ad he is criticizing.  Altman sounds like he is on tilt.  He also seems to implicitly admit his ad standard is what his users will tolerate, and conflates Anthropic not selling …

• @jaltma Jack Altman on x

  The anthropic ads are definitely funny but they're mocking the best way to get AI into the hands of billions of people, which is ads. CC/Codex and the APIs and $200/month editions are awesome...but they're $$, not accessible to most of the world. Good ads are good for the world.

• @mikeisaac Rat King on x

  i dont think ive ever seen a twitchier, more online sector than the AI world the first rule of competition in business is to ignore them in public and do all your obsessing in private

• @growing_daniel Daniel on x

  I do not believed he actually laughed

• @sama Sam Altman on x

  @AndyMasley Confusing thing for them to do...or maybe not

• @djnick33 Nick on x

  @sama “Anthropic serves an expensive product to rich people” And who do you raise money from exactly ?

• @kate_rouch Kate Rouch on x

  Betrayal!  Deception!  Treachery!  Those ads are funny (and the former meta ads executive who made them is good at his job. he had a lot of practice) Here's what's not funny: Calling “ads” a betrayal when your business model is selling paid subscriptions to companies.  ChatGPT ha…

• @packym Packy McCormick on x

  I wonder if we'll see an iOS / Android split here. A smaller number of people with higher incomes will use Claude and more people with lower incomes will use ChatGPT. It might not even matter that you don't get adds on higher-tier ChatGPT plans; brands will be set. [image]

• @luke_metro @luke_metro on x

  evil Claude is here. Next step is astroturfing a chatGPT boycott campaign based on the Brockman-Trump donations

• @miles_brundage Miles Brundage on x

  Anthropic is clearly too invested in “OAI bad” as a core part of their identity and also OAI is clearly massively overreacting to the ad

• @loudmouthjulia Julia Alexander on x

  Used to collect data to sell the data to third-parties and advertisers; now you can say that it's also necessary to improve LLM capabilities....but if you're burning cash at an insane rate, the greatest value of that constant information flow is to third-parties and advertisers.

• @zephyr_z9 @zephyr_z9 on x

  Crazy diss from Anthropic aimed at OpenAI for introducing ads in ChatGPT Who is running the Ads department at Anthropic?? [video]

• @loudmouthjulia Julia Alexander on x

  I don't really have a stake in what AI orgs lean on “we'll never do ads” as a narrative, but a reminder that if the main product is user behavior + data, and the main foundation for that product is attention and information, ads aren't a possibility. They are an inevitability.

• @dseetharaman Deepa Seetharaman on x

  OpenAI's CMO: “Anthropic thinks powerful AI should be tightly controlled in small rooms in San Francisco and Davos.” This tweet is broadly criticizing Anthropic on ads. But this line squeezed in the middle here stands out as not really about ads.

• @mjreard Matt Reardon on x

  Obscure multi-billion dollar EA-founded company running Super Bowl ads. That's never been the harbinger of anything before, has it?

• @highyieldharry @highyieldharry on x

  Shots fired. Anthropic is running a Super Bowl Ad making fun of ChatGPT for adding Ads. Tbf though, I wonder how many consumers actually use Claude to begin with. [video]

• @cryps1s @cryps1s on x

  Answer independence: Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled. Conversation privacy: We keep your conversations with ChatGPT private from advertisers, and we never

• @stevesi Steven Sinofsky on x

  In the history of business every company that swore it would never use ads, upsell, or cross sell has gone on to do so, increasingly aggressively so. It is better not to promise or some future leader will inherit both internal and external challenges.

• @banteg @banteg on x

  anthropic's anti-ads takes will age like “telegram will never have ads”. honestly just don't have ads for paid users, then subsidize free users however you can. install your cute little rootkit, sell their data, or offer a glimpse of how great your paid plan is so they convert.

• @jordihays Jordi Hays on x

  My takeaway: Anthropic watches Clavicular [video]

• @jason @jason on x

  Savage 💀[video]

• @neil_chilson Neil Chilson on x

  As a former FTC enforcer and something of an expert in deceptive advertising and the value of advertising, I find these ads infuriatingly misleading...by portraying advertising as inherently dystopian, they miss the point entirely...Anthropic is mocking ad-supported services in a…

• @iodave Dave Kim on x

  Great position to not include ads. Marking this moment. https://www.anthropic.com/...

• @bdsams Brad Sams on x

  Anthropic: We will not put ads in our AI Also Anthropic: Here is our first TV ad that we are showing because we know ads are effective.

• @mattbruenig Matt Bruenig on x

  must be fun to make the best model, avoid all image/video slop stuff, focus on enterprise application, and then dunk on the flailing first mover

• @jasminecoded_ Jasmine on x

  The next generation of tech war ads has begun. Let's take a moment to appreciate the OGs [image]

• @adamghaida Adam Ghaida on x

  claude <=> iPhone openAI <=> blackberry iPhone was deeply disregarded in the early days and blackberry was seen as the clear choice, and then history took its course

• @chowdhuryneil Neil Chowdhury on x

  anthropic is only saying this because claude has <4% of consumer market share anyways

• @claudeai Claude on x

  Claude is built to be a genuinely helpful assistant for work and for deep thinking. Advertising would be incompatible with that vision. Read why Claude will remain ad-free: https://www.anthropic.com/...

• @cryptopunk7213 @cryptopunk7213 on x

  this is actually hilarious. anthropic's evolution from nerdy kid to cool kid needs to be studied

• @dimitrispapail Dimitris Papailiopoulos on x

  Anthropic's new ads dunking on OpenAI are funny and pretty sharp, but they feel a bit off-brand next to “Machines of Loving Grace” and their deliberate avoidance of vague-posting etc. Curious if is a shift in posture, or just the marketing team being a bit misaligned :)

• @loudmouthjulia Julia Alexander on x

  Lastly: Google + Meta can argue their AI chatbots/tools won't have ads because as drive up to 98 percent of total company's revenue in any given quarter in all other business verticals. They don't need ads on the product they want you to use; they just increase ads elsewhere.

• @madalinabalazs Mădălina Balazs on x

  good decision. no paid service should ever include ads. especially now when OpenAI is going in the opposite direction

• @tanayj Tanay Jaipuria on x

  Anthropic is claiming what @benthompson would call “Strategy Credit” with their statement about Claude remaining ads-free. Reality is Claude's free user base is so small relative to ChatGPT and orthogonal to their enterprise strategy so putting ads in it would be irrelevant for […

• @andymasley Andy Masley on x

  I gotta stand up for OpenAI here, the ads aren't integrated into the answers themselves. There's this new popular misconception that AI companies are selling you things by changing the text, but what's actually happening is there's a little separate banner that's clearly an ad.

• @sammcallister Sam Mcallister on x

  It's easy to assume that advertising on the products we use is inevitable. But open a notebook, pick up a well-crafted tool, or stand in front of a clean chalkboard, and there are no ads in sight. We think Claude should work the same way.

• @tekbog @tekbog on x

  >Claude will remain ad-free [image]

• @kimmonismus @kimmonismus on x

  Claude stays ad free.  That's of course good to hear.  At the same time, you also have to look at the differences.  Anthropic doesn't need ads - they're firmly established in the B2B space, and their revenue speaks to that success.  OpenAI, on the other hand, is trying to expand …

• @mikeisaac Rat King on x

  good PR day (but also always read the fine print) [image]

• @gregisenberg Greg Isenberg on x

  Claude announces it will be ad free, I didn't expect this. This is big news. OpenAI announces ads. Anthropic announces no ads. I bet by 2028, both products will feel very different.

• @dwr Dan Romero on x

  The alternate timeline where Google had a legitimate search rival that was subscription-based and focused on getting you the right answer vs. free-with-ads. [image]

• @netcapgirl Sophie on x

  this is drake vs kendrick for people trying to vibe code their way out of the permanent underclass

• @protagorasto Annanth Aravinthan on x

  The way to interpret these ads is that Anthropic is giving up in consumer.. but in exchange for a strategy credit, leaning into enterprise.

• @tszzl Roon on x

  apropos of nothing your reminder that anthropic has the same level of name recognition among superbowl viewers as literally fictional companies

• @varunram Varunram Ganesh on x

  If there's anyone at OpenAI reading this, they should bid for a last min 60s superbowl ad where they talk about empowering small businesses with the help of ads [image]

• @gabriel1 Gabriel on x

  i would also be putting competitors in ads, if anyone knew about them

• @can @can on x

  ive been hurt before

• @dylanmcd8 Dylan on x

  This is gonna look so stupid when they inevitably have to implement ads to stay afloat* *unless someone eventually acquires them

• @parkerortolani Parker Ortolani on x

  Anthropic gets it https://www.anthropic.com/... [image]

• @kylebrussell Kyle Russell on x

  Strategy Credit cc @benthompson Anthropic has completely lost the mass-market consumer game and gets to lean into its enterprise strength to look good in a way that doesn't hurt potential consumer revenue

• @9ranty Grant on x

  we're entering the “hi I'm a Mac... and I'm a PC” stage

• @8teapi Prakash on x

  these are so good. they managed to capture the pause while the AI is processing, the sycophancy, the user's attraction to positive feedback, and the awkward and emotionally manipulative insertion of ads into sensitive topics. 👏

• @dejavucoder Sankalp on x

  love the cold wars between oai and anthropic claude code is closed src, oai be like we will oss ours anthropic cuts off sub token use for opencode, codex be like we will partner oai: we will introduce ad plan, anthropic: here's why claude will be ad free🤣

• @morqon Morgan on x

  ben thompson calls this a strategy credit: “an easy decision that makes a company look good relative to other companies facing more significant trade-offs” the credit is presented as an ethical choice but it too is a product of incentives, the visible surface of a business model …

• @jerrycap @jerrycap on x

  No advertising for Claude “There are many good places for advertising. A conversation with Claude is not one of them.” https://www.anthropic.com/...

• @sashadem Sasha de Marigny on x

  Claude is a space to think.

• @andrewcurran_ Andrew Curran on x

  Good stuff from Anth. [image]

• @presidentlin @presidentlin on x

  Good for Anthropic. [image]

• @harri Harriet Weber on bluesky

  Google is going to make ads feel normal in Gemini; an annoying yet tolerable default  —  Anthropic's going to make no ads feel premium, for free in Claude  —  OpenAI won't do either.  Where does that leave ChatGPT  —  www.engadget.com/ai/anthropic...

• @moskov.goodventures.org Dustin Moskovitz on bluesky

  I'm proud of Anthropic for declaring this.  —  I also feel it is an easy business decision, since the ARPU of an advertising user is ~$50 in the wild success case, and the ARPU for a Claude Max user is $2400.  —  The ad-supported users are also the most likely to switch, as OpenA…

• @emilprotalinski Emil Protalinski on bluesky

  Anthropic could have to backpedal on this promise, but no ads in Claude feels more believable than no ads in Gemini.  [embedded post]

• @peark.es George Pearkes on bluesky

  In case there was any doubt Anthropic is laser-focused on commercial as opposed to consumer AI adoption.

• r/ClaudeAI r on reddit

  Official: Anthropic declared a plan for Claude to remain ad-free

• r/singularity r on reddit

  Anthropic declared a plan for Claude to remain ad-free

• @claudeai Claude on x

  Ads are coming to AI. But not to Claude. Keep thinking. [video]

• @lachlan Lachlan Markay on x

  I'll withhold judgment until Sunday, but in all likelihood the best Super Bowl commercial contest has already been won [video]

• @boazbaraktcs Boaz Barak on x

  BTW I don't think either business model is morally superior to the other. There are many AI safety challenges but ads vs no ads is not one of them. I also have a lot of appreciation to great work Anthropic is doing on alignment.

• @pitdesi Sheel Mohnot on x

  Claude is running ads during the Super Bowl to say they won't ever have ads (though they left an out) Good ad, but I think we need to stop demonizing ads! Ads let companies reach more ppl and support the products and services we use - that's great! [video]

• @tszzl Roon on x

  putting my mediaobserver hat on. ant ads are pretty brilliant because they're dishonest in a way that's only going to ragebait openai heads and certain industry insiders but are funny and striking to everyone else. when you're a call option variance is good. mario kart blue shell

• @miles_brundage Miles Brundage on x

  @NathanpmYoung Cf. this (though to be clear even if the ads were correct I'd still have this concern re: Ant culture and self conception. I think it drives excessive risk taking [well this model is slightly safer than theirs] and groupthink)

• @deanwball Dean W. Ball on x

  I did not love the Anthropic ads because generally I think advertisements should be about the product being sold rather than attacking competitors. I was a much bigger fan of their thinking ad, which in my opinion was the greatest ad for AI ever (low bar, really low, but still).

• @tomwarren Tom Warren on x

  Anthropic just took a big swipe at OpenAI's decision to put ads in ChatGPT. Anthropic is airing ads mocking ChatGPT ads during the Super Bowl, and they're hilarious 😅 Anthropic is also committing to no ads in Claude https://www.theverge.com/... [video]

• @_simonsmith Simon Smith on x

  Again, I don't want ads in my chatbot either, but buying Super Bowl ads to criticize ads in chatbots feels... off. It's an implicit moral statement about the value of time spent in chatbots versus time spent watching sports.

• @boazbaraktcs Boaz Barak on x

  I watched one of the ads and found it funny. I also think ads are unavoidable for a large scale free tier offering, but this is not Anthropic's business model. I just find it curious for them to do an ad about what they are not doing rather what they are.

• @signulll @signulll on x

  i have a lot to say about these ads but holy fucking shit... this might be the most tasteful & brutal takedown of a category leader i've ever seen. & during the fucking super bowl?  insane.  usually these things almost always fall flat (see: slack “welcoming” microsoft teams with…

• @daniellefong Danielle Fong on x

  here's something that needs answering are ads exposed to the chat agent, and therefore influencing behavior? or are ads shown only to the user, thereby driving a split in context. maybe it can be looked at on request, but you see the problem?

• @tszzl Roon on x

  this company seems good at making ads, maybe they should put them in Claude code

• @zeffmax Max Zeff on x

  OpenAI's CMO 👀 “Anthropic thinks powerful AI should be tightly controlled in small rooms in San Francisco and Davos.”

• @whosjluk @whosjluk on x

  the moral highground of staying out of consumer remains king

• @antoniogm Antonio García Martínez on x

  Everyone seeing this as a dunk, but this ads man thinks this is stupid and Claude is missing the point.  Google doesn't even run ads alongside informational queries typically.  Ads in AI won't look like a Black Mirror episode.  They'll look like you prompting: Book me a 6-day tri…

• r/singularity r on reddit

  Shots fired

• r/ClaudeAI r on reddit

  Claude Going At OpenAI In New Commercial - “Can I get a six pack quickly?”

• r/Anthropic r on reddit

  Can I get a six pack quickly?  Anthropic throw shade at OpenAI

• @nikitabier Nikita Bier on x

  @sama Comms advice: Never respond to playful humor with an essay. Just say “damn, they cooked us” or make a joke about them.

• @alxfazio Alex Fazio on x

  can't believe anthropic rage baited the guy and he fell for it. he's even using capital letters in this tweet, they broke him

• @neo_antiquarian Jerque Cousteau on x

  Ironic he's talking about Chat GPT as a free resource when they snuck a retroactive contract w/ SFUSD onto the school board agenda with a redacted amount and the district contact was a fuckin Hotmail account. I've seen all your school contracts, nothing is free. [image]

• @rking618 Robert King on x

  It's a funny ad because it doesn't use AI to build it. It uses the talents of comic actors, writers, and directors. You want a truly effective ad, and these are, pay people to utilize their talents. Or do what Sam Altman just did: pull this response right out of his ass.

• @skooookum @skooookum on x

  [image]

• @johncodes John McBride on x

  This is what Google ads used to look like: obvious and distinctive. Year over year they got closer and closer to real results. Today? You can't tell an ad from genuine result. Ad enshitification encouraged dark patterns and generally makes the product worse for end users. [image]

• @shakeelhashim Shakeel on x

  .@cogcelia's 2026 predictions are aging nicely [image]

• @benjamindekr Benjamin De Kraker on x

  I'm not reading all this If you need a giant wordsalad after your competition hits you with a humorous ad, they outmaneuvered you.

• @edels0n Ed Elson on x

  He's at like -50000 aura

• @i_zzzzzz Brooks Otterlake on x

  Posting a multi paragraph rebuttal to a competitor's Superbowl ad is pretty funny

• @orphcorp @orphcorp on x

  >has limited name recognition >launches ad attacking biggest competitor during nationally-televised event >forces ceo & high-profile employees of said biggest competitor to give them even more publicity total anthropic victory

• @nickstatt Nick Statt on bluesky

  I do appreciate Anthropic's marketing strategy of just pointing at OpenAI and saying “we're not those guys.” www.theverge.com/ai-artificia...

• @paularambles @paularambles on x

  the best minds of my generation are thinking about ads about ads

• @m_e_doria @m_e_doria on x

  where is the level headed PR exec to tell him this is not how you react to a funny competitor prodding you “waaa why are they deliberately misrepresenting our policies” grow up you cannot be the reigning champ and cry when people want to take a swing

• @signulll @signulll on x

  @sama why would anthropic take time to understand *your* narrative? they understood it from how a user would likely perceive it.

• @childishganzino Mike Ganz on x

  “and another thing: im not mad. please dont put in the newspaper that i got mad”

• @durvidimel David ImeI on x

  They're going to dub this one the StreiSam effect

• @paulroetzer Paul Roetzer on x

  “Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can't pay for subscriptions.” [image]

• @eric_seufert Eric Seufert on x

  This Anthropic ad is simply obnoxious. Anthropic generates most of its revenue from its enterprise business, so it can afford not to maximize its consumer revenue opportunity. But the sanctimonious moralizing here presents advertising as a cynical business model choice. It is

• @blackhc Andreas Kirsch on x

  “I try not to think about competitors too much” -

• @rohanvarma Rohan Varma on x

  Can't remember a Coke ad that mentions Pepsi. Have seen many Pepsi ads going after Coke. Which would you rather be? Part of making AI safe is making it accessible. If programmatic intelligence is walled off to only people who can afford it, the world will be worse off for it.

• @ethanchoi7 Ethan Choi on x

  To do ads or not to do ads... that is the question... 🤔 Should unlimited AI access only be accessible to those who can pay $20+ a month? I don't think this is the moral high ground that Anthropic thinks it is... While I would not go as far to say Anthropic is for rich people, I

• @kunksed Raj Kunkolienkar on x

  “Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can't pay for subscriptions.” So we are the AI Bourgeois eh

• @satn Chief on x

  @sama Anthropic: makes funny ad about ad-driven AI Sam: writes 400-word defensive essay calling them authoritarian, deceptive, and elitist The ad hit a nerve. Wonder why.

• @gerritd Gerrit De Vynck on x

  Sam is using the Zuckerberg playbook of saying ad-funded tech is more democratic than subscription driven products

• @trevmckendrick Trevor McKendrick on x

  If you're calling some funny Super Bowl ads authoritarian you have lost the narrative war

• @aniiyengar Ani Iyengar on x

  Sam Altman, fundamentally, is a poster. For better and for worse.

• @lynaldencontact Lyn Alden on x

  “I laughted, but” ::eleven paragraphs of text:: [image]

• @hadas_gold Hadas Gold on x

  We've been getting quite a few spicy swipes from Altman over the past couple days.

• @csvoss Chelsea Sierra Voss on x

  to my friends at Anthropic: the enemy isn't each other; it's the long, grindy slog towards making great tools every human can use. our whole industry benefits when the public understands how to use AI and isn't afraid of dishonest hypotheticals. together, we make the pie bigger.

• r/technology r on reddit

  Sam Altman got exceptionally testy over Claude Super Bowl ads