Discussion

• @jerrycap @jerrycap on x

  No advertising for Claude “There are many good places for advertising. A conversation with Claude is not one of them.” https://www.anthropic.com/...

• @sashadem Sasha de Marigny on x

  Claude is a space to think.

• @andrewcurran_ Andrew Curran on x

  Good stuff from Anth. [image]

• @claudeai Claude on x

  Claude is built to be a genuinely helpful assistant for work and for deep thinking. Advertising would be incompatible with that vision. Read why Claude will remain ad-free: https://www.anthropic.com/...

• @presidentlin @presidentlin on x

  Good for Anthropic. [image]

• @emilprotalinski Emil Protalinski on bluesky

  Anthropic could have to backpedal on this promise, but no ads in Claude feels more believable than no ads in Gemini.  [embedded post]

• @peark.es George Pearkes on bluesky

  In case there was any doubt Anthropic is laser-focused on commercial as opposed to consumer AI adoption.

• r/singularity r on reddit

  Anthropic declared a plan for Claude to remain ad-free

• @kimmonismus @kimmonismus on x

  Claude stays ad free. That's of course good to hear. At the same time, you also have to look at the differences. Anthropic doesn't need ads - they're firmly established in the B2B space, and their revenue speaks to that success. OpenAI, on the other hand, is trying to expand [ima…

• @dwr Dan Romero on x

  The alternate timeline where Google had a legitimate search rival that was subscription-based and focused on getting you the right answer vs. free-with-ads. [image]

• @bdsams Brad Sams on x

  Anthropic: We will not put ads in our AI Also Anthropic: Here is our first TV ad that we are showing because we know ads are effective.

• @sammcallister Sam Mcallister on x

  It's easy to assume that advertising on the products we use is inevitable. But open a notebook, pick up a well-crafted tool, or stand in front of a clean chalkboard, and there are no ads in sight. We think Claude should work the same way.

• r/ClaudeAI r on reddit

  Official: Anthropic declared a plan for Claude to remain ad-free

• @tomwarren Tom Warren on x

  Anthropic just took a big swipe at OpenAI's decision to put ads in ChatGPT. Anthropic is airing ads mocking ChatGPT ads during the Super Bowl, and they're hilarious 😅 Anthropic is also committing to no ads in Claude https://www.theverge.com/... [video]

• @kylebrussell Kyle Russell on x

  Strategy Credit cc @benthompson Anthropic has completely lost the mass-market consumer game and gets to lean into its enterprise strength to look good in a way that doesn't hurt potential consumer revenue

• @packym Packy McCormick on x

  I wonder if we'll see an iOS / Android split here. A smaller number of people with higher incomes will use Claude and more people with lower incomes will use ChatGPT. It might not even matter that you don't get adds on higher-tier ChatGPT plans; brands will be set. [image]

• @adamghaida Adam Ghaida on x

  claude <=> iPhone openAI <=> blackberry iPhone was deeply disregarded in the early days and blackberry was seen as the clear choice, and then history took its course

• @madalinabalazs Mădălina Balazs on x

  good decision. no paid service should ever include ads. especially now when OpenAI is going in the opposite direction

• @can @can on x

  ive been hurt before

• @tekbog @tekbog on x

  >Claude will remain ad-free [image]

• @dejavucoder Sankalp on x

  love the cold wars between oai and anthropic claude code is closed src, oai be like we will oss ours anthropic cuts off sub token use for opencode, codex be like we will partner oai: we will introduce ad plan, anthropic: here's why claude will be ad free🤣

• @morqon Morgan on x

  ben thompson calls this a strategy credit: “an easy decision that makes a company look good relative to other companies facing more significant trade-offs” the credit is presented as an ethical choice but it too is a product of incentives, the visible surface of a business model …

• @claudeai Claude on x

  Ads are coming to AI. But not to Claude. Keep thinking. [video]

• @pitdesi Sheel Mohnot on x

  Claude is running ads during the Super Bowl to say they won't ever have ads (though they left an out) Good ad, but I think we need to stop demonizing ads! Ads let companies reach more ppl and support the products and services we use - that's great! [video]

• @protagorasto Annanth Aravinthan on x

  The way to interpret these ads is that Anthropic is giving up in consumer.. but in exchange for a strategy credit, leaning into enterprise.

• @zephyr_z9 @zephyr_z9 on x

  Crazy diss from Anthropic aimed at OpenAI for introducing ads in ChatGPT Who is running the Ads department at Anthropic?? [video]

• r/ClaudeAI r on reddit

  Claude Going At OpenAI In New Commercial - “Can I get a six pack quickly?”

• @netcapgirl Sophie on x

  this is drake vs kendrick for people trying to vibe code their way out of the permanent underclass

• @cryps1s @cryps1s on x

  Answer independence: Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled. Conversation privacy: We keep your conversations with ChatGPT private from advertisers, and we never

• @zeffmax Max Zeff on x

  OpenAI's CMO 👀 “Anthropic thinks powerful AI should be tightly controlled in small rooms in San Francisco and Davos.”

• @kate_rouch Kate Rouch on x

  Betrayal! Deception! Treachery! Those ads are funny (and the former meta ads executive who made them is good at his job. he had a lot of practice) Here's what's not funny: Calling “ads” a betrayal when your business model is selling paid subscriptions to companies. ChatGPT [image…

• r/singularity r on reddit

  Shots fired

• @tszzl Roon on x

  apropos of nothing your reminder that anthropic has the same level of name recognition among superbowl viewers as literally fictional companies

• @luke_metro @luke_metro on x

  evil Claude is here. Next step is astroturfing a chatGPT boycott campaign based on the Brockman-Trump donations

• @miles_brundage Miles Brundage on x

  Anthropic is clearly too invested in “OAI bad” as a core part of their identity and also OAI is clearly massively overreacting to the ad

• @harri Harriet Weber on bluesky

  Google is going to make ads feel normal in Gemini; an annoying yet tolerable default  —  Anthropic's going to make no ads feel premium, for free in Claude  —  OpenAI won't do either.  Where does that leave ChatGPT  —  www.engadget.com/ai/anthropic...

• @varunram Varunram Ganesh on x

  If there's anyone at OpenAI reading this, they should bid for a last min 60s superbowl ad where they talk about empowering small businesses with the help of ads [image]

• @dimitrispapail Dimitris Papailiopoulos on x

  Anthropic's new ads dunking on OpenAI are funny and pretty sharp, but they feel a bit off-brand next to “Machines of Loving Grace” and their deliberate avoidance of vague-posting etc. Curious if is a shift in posture, or just the marketing team being a bit misaligned :)

• @gabriel1 Gabriel on x

  i would also be putting competitors in ads, if anyone knew about them

• @dseetharaman Deepa Seetharaman on x

  OpenAI's CMO: “Anthropic thinks powerful AI should be tightly controlled in small rooms in San Francisco and Davos.” This tweet is broadly criticizing Anthropic on ads. But this line squeezed in the middle here stands out as not really about ads.

• @jasminecoded_ Jasmine on x

  The next generation of tech war ads has begun. Let's take a moment to appreciate the OGs [image]

• @8teapi Prakash on x

  these are so good. they managed to capture the pause while the AI is processing, the sycophancy, the user's attraction to positive feedback, and the awkward and emotionally manipulative insertion of ads into sensitive topics. 👏

• @mjreard Matt Reardon on x

  Obscure multi-billion dollar EA-founded company running Super Bowl ads. That's never been the harbinger of anything before, has it?

• @highyieldharry @highyieldharry on x

  Shots fired. Anthropic is running a Super Bowl Ad making fun of ChatGPT for adding Ads. Tbf though, I wonder how many consumers actually use Claude to begin with. [video]

• @andymasley Andy Masley on x

  I gotta stand up for OpenAI here, the ads aren't integrated into the answers themselves. There's this new popular misconception that AI companies are selling you things by changing the text, but what's actually happening is there's a little separate banner that's clearly an ad.

• @signulll @signulll on x

  i have a lot to say about these ads but holy fucking shit... this might be the most tasteful & brutal takedown of a category leader i've ever seen. & during the fucking super bowl? insane. usually these things almost always fall flat (see: slack “welcoming” microsoft teams with a…

• @boazbaraktcs Boaz Barak on x

  I watched one of the ads and found it funny. I also think ads are unavoidable for a large scale free tier offering, but this is not Anthropic's business model. I just find it curious for them to do an ad about what they are not doing rather what they are.

• @lachlan Lachlan Markay on x

  I'll withhold judgment until Sunday, but in all likelihood the best Super Bowl commercial contest has already been won [video]

• @loudmouthjulia Julia Alexander on x

  Lastly: Google + Meta can argue their AI chatbots/tools won't have ads because as drive up to 98 percent of total company's revenue in any given quarter in all other business verticals. They don't need ads on the product they want you to use; they just increase ads elsewhere.

• @loudmouthjulia Julia Alexander on x

  Used to collect data to sell the data to third-parties and advertisers; now you can say that it's also necessary to improve LLM capabilities....but if you're burning cash at an insane rate, the greatest value of that constant information flow is to third-parties and advertisers.

• @loudmouthjulia Julia Alexander on x

  I don't really have a stake in what AI orgs lean on “we'll never do ads” as a narrative, but a reminder that if the main product is user behavior + data, and the main foundation for that product is attention and information, ads aren't a possibility. They are an inevitability.

• @iodave Dave Kim on x

  Great position to not include ads. Marking this moment. https://www.anthropic.com/...

• @parkerortolani Parker Ortolani on x

  Anthropic gets it https://www.anthropic.com/... [image]

• @shakeelhashim Shakeel on x

  @cogcelia (Altman's right that the ads are dishonest — and clearly Anthropic ‘started’ the fight. But damn is this a wild post from a CEO!)

• @signulll @signulll on x

  openai responding at length to anthropic's ads was a huge pr self own imho. i'm truly neutral here, so i can break it down. i just like good competiton. 1) this reads like it was assembled in a war room by committee. you can smell the post it notes. the “more texans use chatgpt

• @thdxr Dax on x

  openai has a product that is an input box where you could type literally anything into and have a magical experience when you have something this compelling your goal reduces into a simple thing - how do you get every single person in the world to try it and you have to do it

• @jaltma Jack Altman on x

  The anthropic ads are definitely funny but they're mocking the best way to get AI into the hands of billions of people, which is ads. CC/Codex and the APIs and $200/month editions are awesome...but they're $$, not accessible to most of the world. Good ads are good for the world.

• @mikeisaac Rat King on x

  i dont think ive ever seen a twitchier, more online sector than the AI world the first rule of competition in business is to ignore them in public and do all your obsessing in private

• @mikeisaac Rat King on x

  by the number of OpenAI employees i see tweeting about Anthropic's super bowl ad, anthropic should be paying OAI earned media fees

• @aisafetymemes @aisafetymemes on x

  @sama Anthropic wasn't being dishonest, the ad is clearly a joke And it wasn't long ago you were saying you weren't gonna run ads at all, so people naturally wonder where this dark path with fucked up incentives ends up https://x.com/...

• @andrewcurran_ Andrew Curran on x

  ‘on brand for Anthropic doublespeak to use a deceptive ad’ Shots. Fired.

• @marvinvonhagen Marvin von Hagen on x

  “More Texans use ChatGPT for free than total people use Claude in the US” @sama woke up and chose war 😭😭

• @chowdhuryneil Neil Chowdhury on x

  anthropic is only saying this because claude has <4% of consumer market share anyways

• @dylanmcd8 Dylan on x

  This is gonna look so stupid when they inevitably have to implement ads to stay afloat* *unless someone eventually acquires them

• @scaling01 @scaling01 on x

  Anthropic the authoritarian company whose board couldn't even topple the emperor during one of their coups. Anthropic the authoritarian company whose leadership is one of the largest supporters of the Trump administration. Anthropic the company for all people that just halved

• @neilcybart Neil Cybart on x

  1) Why publish this? Sam, who has plenty of ChatGPT usage data at his fingertips, seems nervous. 2) Nice to see Sam return to using proper capitalization. I feel strongly that anyone who refuses to use capital letters in their writing should have their views discounted.

• @brij Brij Singh on x

  Anyone else getting a sense of deja vu? Apple vs. Meta all over again: privacy vs. global affordability

• @hamandcheese Samuel Hammond on x

  The bigger issue is trust and track record. Sam has given the world no reason to trust his red lines on ads or anything else. The line will shift the moment he decides it's useful, with some just so story to retcon his past statements.

• @kimmonismus @kimmonismus on x

  It looks like Anthropic hit the bullseye. 🍿 [image]

• @mikeisaac Rat King on x

  good PR day (but also always read the fine print) [image]

• r/Anthropic r on reddit

  Can I get a six pack quickly?  Anthropic throw shade at OpenAI

• @512x512 Yaroslav on x

  In a sudden turn of events, the codex app now has 500k downloads and Sam turned to be an advocate for freedom (to show poor people ads).

• @benjamindekr Benjamin De Kraker on x

  OpenAI is really good at tech but (often) really bad at comms. Sending unprepared execs for big interviews (several from Mira era come to mind), the weird “black sun” Super Bowl ad the other year, how they're handling Anthropic right now. I think the problem is they're so