/
Navigation
Chronicles
Browse all articles
Explore
Semantic exploration
Research
Entity momentum
Nexus
Correlations & relationships
Story Arc
Topic evolution
Drift Map
Semantic trajectory animation
Posts
Analysis & commentary
Pulse API
Tech news intelligence API
Browse
Entities
Companies, people, products, technologies
Domains
Browse by publication source
Handles
Browse by social media handle
Detection
Concept Search
Semantic similarity search
High Impact Stories
Top coverage by position
Sentiment Analysis
Positive/negative coverage
Anomaly Detection
Unusual coverage patterns
Analysis
Rivalry Report
Compare two entities head-to-head
Semantic Pivots
Narrative discontinuities
Crisis Response
Event recovery patterns
Connected
Search: /
Command: ⌘K
Embeddings: large
TEXXR

Chronicles

The story behind the story

days · browse · Enter similar · o open

Amazon's $35M marketing campaign for Melania is ~10x the budget for similar documentaries like CNN's RBG; some suggest Amazon is currying favor with Trump

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.

New York Times

Discussion

  • @tomsteyer Tom Steyer on x
    “Sorry, we put your salary toward the $75M ‘Melania’ budget to curry favor with President Trump.”
  • @ronfilipkowski Ron Filipkowski on x
    We got to go through that whole Nobel Prize shit again when Melania doesn't get nominated for an Oscar.
  • @repjackkimble Rep. Jack Kimble on x
    The odd thing about the Melania movie is that rather than having ushers at the theatre doors to stop people sneaking in, they have them on the other side to stop people sneaking out.
  • @glen_mcgregor Glen E. McGregor on x
    “Melania” opens on Friday in Ottawa. Lots of great seats still available. (And by “lots” I mean every single seat for every showtime listed.) [image]
  • @bruce_arthur Bruce Arthur on x
    Jeff Bezos paid tens of millions to license and distribute the Melania film, and is about to cut jobs at the Washington Post, and anyway, here is how the Melania movie is doing in early UK box office https://www.theguardian.com/ ... [image]
  • @covie_93 @covie_93 on x
    Might go watch Melania's documentary at the theater so I can spend some time alone.
  • @jayblackisfunny Jay Black on x
    Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.
  • @nategilbert Nate Gilbert on x
    Not a single ticket sold for the opening night of Melania at Boston's largest theater [image]
  • @bmeiselas Brett Meiselas on x
    MELANIA has been nominated for Best Picture, Best Actress, Best Supporting Actress, Best Screenplay, and Best Cinematography in the FIFA Oscars
  • @bmeiselas Brett Meiselas on x
    The best thing on the internet right now is people posting screenshots of the empty seat selections for the Melania doc
  • @travisakers Travis Akers on x
    Not a single ticket sold for the opening night 9:55pm showing of Melania at the busiest movie theater in the metro-Jacksonville area. [image]
  • @oldfriend99 @oldfriend99 on x
    Protesters are being paid to not buy tickets to see the Melania movie
  • @hearinladotcom @hearinladotcom on x
    How bad are ticket sales going to be hear in LA for the Melania movie? Amazon + The White House are already buying seats they dont intend on using to fudge the numbers. Hear is an empty screening, except for two seats wayyyyyyy on the right side of the theater. #bebest [image]
  • @sundaedivine @sundaedivine on x
    The opening of “Melania” seems to be going well. [image]
  • @jeff__benjamin Jeff Benjamin on x
    These two stories both came out today $35 million could have gone to save over 2,500 of the 16,000 @Amazon employees is cutting but instead went to promoting a @MelaniaTrump movie if you needed any more indication of the current administration's priorities [image]
  • @bmeiselas Brett Meiselas on bluesky
    MELANIA has been nominated for Best Picture, Best Actress, Best Supporting Actress, Best Screenplay, and Best Cinematography in the FIFA Oscars
  • r/boxoffice r on reddit
    NYT: Amazon's Promotion of ‘Melania’ Has Critics Questioning Its Motives; “The $35 million for marketing is 10 times what some other high-profile documentaries have received.”
  • r/entertainment r on reddit
    Amazon's Promotion of ‘Melania’ Has Critics Questioning Its Motives
  • r/USNEWS r on reddit
    Amazon's $35 Million ‘Melania’ Promotion Has Critics Questioning Its Motives
  • r/StrangeAndFunny r on reddit
    Movies Theaters Will Sell a Melania Trump Popcorn Bucket This Weekend