Amazon's $35M marketing campaign for Melania is ~10x the budget for similar documentaries like CNN's RBG; some suggest Amazon is currying favor with Trump
The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.
New York Times
Related Coverage
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- Jimmy Kimmel Savages ‘Melania’ Documentary as a “$75 Million Bribe” to Jeff Bezos The Hollywood Reporter · James Hibberd
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- ‘Melania,’ the First Lady's New Documentary, Abruptly Pulled From Release in South Africa The Hollywood Reporter · Pamela McClintock
- ‘Melania’ Set for a $3 Million Opening Despite Amazon's $35 Million Marketing Push The Wrap · Jeremy Fuster
- Jimmy Kimmel Gives Verdict on Melania Trump Documentary in Epic Takedown TV Insider · Martin Holmes
- The Melania Movie Looks Like a Box-Office Flop. What It Means for Amazon. Barron's Online · George Glover
- Amazon's Spending on ‘Melania’ Is a Barely Concealed Bribe Daring Fireball · John Gruber
- Melania Trump film crew ‘want their names removed from credits’ of £29m documentary Mirror · Michael Moran
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- ‘Melania’ Film ‘Gaining Steam in Presales’ Could Have Best Opening in Decade Breitbart · John Nolte
- Donald Trump claimed Amazon's ‘Melania’ film is selling out theaters fast. It is not. The Boston Globe · Mark Shanahan
- Melania Documentary's Marketing Scheme Is Raising Major Eyebrows New Republic · Ellie Quinlan Houghtaling
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- ‘Melania’ is billed as a documentary. Experts say it's a $75 million PR project Straight Arrow News · Dan Levin
- How the Melania Trump documentary became the most controversial film of the year Gold Derby · Denton Davidson
Discussion
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@tomsteyer
Tom Steyer
on x
“Sorry, we put your salary toward the $75M ‘Melania’ budget to curry favor with President Trump.”
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@ronfilipkowski
Ron Filipkowski
on x
We got to go through that whole Nobel Prize shit again when Melania doesn't get nominated for an Oscar.
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@repjackkimble
Rep. Jack Kimble
on x
The odd thing about the Melania movie is that rather than having ushers at the theatre doors to stop people sneaking in, they have them on the other side to stop people sneaking out.
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@glen_mcgregor
Glen E. McGregor
on x
“Melania” opens on Friday in Ottawa. Lots of great seats still available. (And by “lots” I mean every single seat for every showtime listed.) [image]
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@bruce_arthur
Bruce Arthur
on x
Jeff Bezos paid tens of millions to license and distribute the Melania film, and is about to cut jobs at the Washington Post, and anyway, here is how the Melania movie is doing in early UK box office https://www.theguardian.com/ ... [image]
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@covie_93
@covie_93
on x
Might go watch Melania's documentary at the theater so I can spend some time alone.
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@jayblackisfunny
Jay Black
on x
Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.
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@nategilbert
Nate Gilbert
on x
Not a single ticket sold for the opening night of Melania at Boston's largest theater [image]
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@bmeiselas
Brett Meiselas
on x
MELANIA has been nominated for Best Picture, Best Actress, Best Supporting Actress, Best Screenplay, and Best Cinematography in the FIFA Oscars
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@bmeiselas
Brett Meiselas
on x
The best thing on the internet right now is people posting screenshots of the empty seat selections for the Melania doc
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@travisakers
Travis Akers
on x
Not a single ticket sold for the opening night 9:55pm showing of Melania at the busiest movie theater in the metro-Jacksonville area. [image]
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@oldfriend99
@oldfriend99
on x
Protesters are being paid to not buy tickets to see the Melania movie
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@hearinladotcom
@hearinladotcom
on x
How bad are ticket sales going to be hear in LA for the Melania movie? Amazon + The White House are already buying seats they dont intend on using to fudge the numbers. Hear is an empty screening, except for two seats wayyyyyyy on the right side of the theater. #bebest [image]
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@sundaedivine
@sundaedivine
on x
The opening of “Melania” seems to be going well. [image]
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@jeff__benjamin
Jeff Benjamin
on x
These two stories both came out today $35 million could have gone to save over 2,500 of the 16,000 @Amazon employees is cutting but instead went to promoting a @MelaniaTrump movie if you needed any more indication of the current administration's priorities [image]
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@bmeiselas
Brett Meiselas
on bluesky
MELANIA has been nominated for Best Picture, Best Actress, Best Supporting Actress, Best Screenplay, and Best Cinematography in the FIFA Oscars
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r/boxoffice
r
on reddit
NYT: Amazon's Promotion of ‘Melania’ Has Critics Questioning Its Motives; “The $35 million for marketing is 10 times what some other high-profile documentaries have received.”
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r/entertainment
r
on reddit
Amazon's Promotion of ‘Melania’ Has Critics Questioning Its Motives
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r/USNEWS
r
on reddit
Amazon's $35 Million ‘Melania’ Promotion Has Critics Questioning Its Motives
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r/StrangeAndFunny
r
on reddit
Movies Theaters Will Sell a Melania Trump Popcorn Bucket This Weekend