A deep dive into Apple's AI strategy reset, as it prepares to announce a Gemini-powered personalized Siri next month and a reimagined chatbot-like Siri at WWDC
Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri.
Bloomberg Mark Gurman
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Discussion
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@markgurman
Mark Gurman
on bluesky
Besides the iOS 26.4 Siri and iOS 27 chatbot Siri, Apple has been working on several other AI features including a revamped Safari to compete with OpenAI and Perplexity and several in-app chatbot experiences. Those are both in flux. www.bloomberg.com/news/newslet...
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@markgurman@mastodon.social
Mark Gurman
on mastodon
Power On: Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. An inside look. https://www.bloomberg.com/...
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r/singularity
r
on reddit
Apple was very close to acquiring an AI lab last fall but the deal fell through late in the process