A look at Craig Federighi's approach to AI at Apple; sources say he led a push to use other companies' models to help launch a revamped Siri later in 2026
The Information:
The Information
Related Coverage
- The Information: 'With Google Deal, Apple's Craig Federighi Plots a Cautious Course in AI' Daring Fireball · John Gruber
- Apple's Siri to see two major AI improvements this year Computerworld · Jonny Evans
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- Craig Federighi rejected feature that would use AI to design your iPhone's home screen: report 9to5Mac · Chance Miller
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- Sources: Apple plans to revamp Siri this fall in iOS 27 and macOS 27 by turning it into the company's first AI chatbot, replacing the current Siri interface Bloomberg · Mark Gurman
Discussion
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@signulll
@signulll
on x
there's a very real world where a default installed always there siri chatbot quietly replaces chatgpt, gemini, etc for most people on iphone + mac. esp if billing for it is wrapped inside an apple one family plan. reduces a ton of friction & understanding for most individuals …
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@parkerortolani
Parker Ortolani
on x
What?! That's a perfect practical use case.
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@vadimyuryev
Vadim Yuryev
on x
No wonder Apple's FINALLY making wise moves on AI [image]
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@aatilley
Aaron Tilley
on x
My latest look at Apple's AI moves w/ @waynema : -Craig Federighi now oversees all of Apple's AI strategy, despite being a longtime AI skeptic over the years -Apple's to Google's AI model was announced internally in October, leaving the internal foundation AI model team frustrate…
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@luftkopptim
@luftkopptim
on x
“People who have worked closely with him described him as highly cost-conscious and skeptical of investments with uncertain returns. This approach stands in notable contrast to rivals such as OpenAI, Meta Platforms, and Google, who invest tens of billions of dollars in data cent…
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@waynema
Wayne Ma
on x
In handing AI to software chief Craig Federighi, Apple has turned to one of its most dependable executives. But it could backfire if AI becomes the defining tech in consumer devices, leaving Apple dependent on Google and others. @aatilley @theinformation https://www.theinformatio…