Sources: OpenAI has begun offering its chatbot ads to dozens of advertisers, initially charging based on ad view, not ad click, asking for <$1M in commitments
The Information
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- OpenAI moves on ChatGPT ads with impression-based launch Search Engine Land · Anu Adegbola
Discussion
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@_simonsmith
Simon Smith
on x
Charging per ad view is interesting for a few reasons, one of which being that Altman and Ive said they're trying to get people off screens with OpenAI's hardware. So not sure a CPM model will work with those future form factors.
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@trace_cohen
Trace Cohen
on x
Will 100% sell out. Who ever pays for this will get media coverage - earned + paid.
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@reidjjackson
Reid Jackson
on x
OpenAI charging advertisers on a CPM basis vs. CPC certainly lends credence to the argument they want ads to be more like Instagram than Google.
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@catherineperlo1
Catherine Perloff
on x
Scoop: OpenAi is charging on a cost per view basis (not cost per click like google) for ads and asking for under $1 million spend commitments over a several week trial period. More details on OpenAi's pitch to advertisers here W/@srimuppidi https://www.theinformation.com/ ...
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@mgsiegler.com
M.G. Siegler
on bluesky
Yeah, no surprise they're not focusing on the clicks - that's the mechanism ChatGPT disrupted! CPM is the easy/obvious thing to start/test with for a massive user base, but is unlikely to be the answer here either... spyglass.org/openai-ads-i... [embedded post]
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@garvanwalshe.org
Garvan Walshe
on bluesky
This is a reasonably viable business model but don't know if they'll raise enough. Depends on how much time people spend on the chats.. [embedded post]