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VOICE ARCHIVE

Catherine Perloff

@catherineperlo1
10 posts
2026-03-04
Scoop: Amazon is exploring offering tech for AI chatbots to run their own ads. Amazon would be expanding its ad tech into a new type of media, as OpenAI's advertising push has created a new battleground for ad dollars https://www.theinformation.com/ ...
2026-03-04 View on X
The Information

Sources: Amazon Publisher Services, which helps websites run ad auctions, is exploring offering technology to help other apps and sites sell ads in AI chatbots

2026-03-03
Scoop: Amazon is exploring offering tech for AI chatbots to run their own ads. Amazon would be expanding its ad tech into a new type of media, as OpenAI's advertising push has created a new battleground for ad dollars https://www.theinformation.com/ ...
2026-03-03 View on X
The Information

Sources: Amazon Publisher Services, which helps websites run ad auctions, is exploring offering technology to help other apps and sites sell ads in AI chatbots

2026-01-22
Scoop: OpenAi is charging on a cost per view basis (not cost per click like google) for ads and asking for under $1 million spend commitments over a several week trial period. More details on OpenAi's pitch to advertisers here W/@srimuppidi https://www.theinformation.com/ ...
2026-01-22 View on X
The Information

Sources: OpenAI has begun offering its chatbot ads to dozens of advertisers, initially charging based on ad view, not ad click, asking for <$1M in commitments

2026-01-21
Scoop: OpenAi is charging on a cost per view basis (not cost per click like google) for ads and asking for under $1 million spend commitments over a several week trial period. More details on OpenAi's pitch to advertisers here W/@srimuppidi https://www.theinformation.com/ ...
2026-01-21 View on X
The Information

Sources: OpenAI has begun offering its chatbot ads to dozens of advertisers, initially charging based on ad view, not ad click, asking for <$1M in commitments

The Information:NEW

Scoop: OpenAi is charging on a cost per view basis (not cost per click like google) for ads and asking for under $1 million spend commitments over a several week trial period. More details on OpenAi's pitch to advertisers here W/@srimuppidi https://www.theinformation.com/ ...
2026-01-21 View on X
Sources

Demis Hassabis says Google doesn't have “any plans” for ads in Gemini and, regarding OpenAI testing ads, says “maybe they feel they need to make more revenue”

During our convo in Davos, Demis Hassabis and I chatted about ads in AI, Google's new deal with Apple, humanoids, and Gemini 4.

2025-07-30
Spotify's CEO said on earnings this morning that the ad business is growing too slowly. Their ad chief Lee Brown is out("we need to see more progress within ads" and “We felt it was the right time for a leadership change” said chief business office Alex Norstrom)
2025-07-30 View on X
The Information

Daniel Ek says Spotify's ad business has “been moving too slowly”; Spotify ad chief Lee Brown left on July 28 to join DoorDash as its chief revenue officer

Catherine Perloff / The Information :

2024-10-09
The DOJ is arguing for ‘structural’ changes to address Google's monopoly in search (and also wants to limit Google's web crawler ability to ingest sites for their AI and limits to Pmax) Read more here 👇🏻 https://www.adweek.com/...
2024-10-09 View on X
Bloomberg

Filing: the US DOJ lays out “behavioral and structural remedies”, including a breakup, for the federal judge to consider in the Google Search antitrust case

- Antitrust officials also mull making Google share search data  — Justice Department proposes multiple options in historic case

2023-08-09
New: Google changed the name of one of their ad products this week, removing “in steam” at a time when a lot of buyers are worried about ad quality following the Adalytics report. Google says this is unrelated but ad buyers are anxious https://www.adweek.com/...
2023-08-09 View on X
Adweek

Google renames “in-stream ads” to “skippable ads”, to “more accurately describe the ad format”, after an Adalytics report accused YouTube of misleading buyers

Catherine Perloff / Adweek : X: @catherineperlo1 , @judspencer , and @alexbeaurepaire X: Catherine Perloff / @catherineperlo1 : New: Google changed the name of one of their ad pro...

New: Google changed the name of one of their ad products this week, removing “in steam” at a time when a lot of buyers are worried about ad quality following the Adalytics report. Google says this is unrelated but ad buyers are anxious https://www.adweek.com/...
2023-08-09 View on X
9to5Google

YouTube plans to stop showing users recommended videos in some places when watch history is turned off entirely, including the homepage

Recommended videos keep users engaged on YouTube, but starting today, YouTube will stop showing recommended videos in some places, such as the homepage …

2022-10-05
Meta news: •Ads on explore page, within FB Reels (55/45 rev share), on creators profiles •3rd party reporting for brand safety in-feed •Buyers skeptical: “they've shoved ads into all these existing places after they've had a hiring freeze” https://www.adweek.com/... w @9Number9
2022-10-05 View on X
TechCrunch

Meta debuts Instagram ads on the Explore page and tests ads in profile feeds, letting creators earn extra income, and a shorter ad format for Facebook Reels

Sarah Perez / TechCrunch :