Sources: Apple plans to revamp Siri this fall in iOS 27 and macOS 27 by turning it into the company's first AI chatbot, replacing the current Siri interface

Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company's first artificial intelligence chatbot …

Bloomberg 2026-01-22 Mark Gurman

Context & Ripple Effects

Apple’s reported move follows a 2024 plan to give Siri control across app features, framing the assistant as a broader interface to the operating system rather than a narrowly voice-led utility.

Related coverage later sketches a new Siri UI and chatbot-style app, making this report significant as the product-direction pivot that anchors Apple’s wider AI reset.

First-order effects

If the plan ships, iOS 27 and macOS 27 users would encounter a chatbot-style Siri in place of the current assistant interface.
Apple would make Siri its primary consumer-facing AI product surface across its two main operating systems.

Second-order effects

The new interface gives Apple a clearer front end for the app-control ambitions reported in 2024, potentially concentrating more user requests in Siri rather than in individual app interfaces.
AI partners and app developers would need to account for Siri as a more prominent interaction layer; later coverage’s Gemini-powered personalized Siri plan indicates that Apple’s assistant roadmap may rely on external model capabilities as well as its own interface.

Third-order effects

If Siri becomes both conversational and able to act across apps, the assistant can evolve into an operating-layer gatekeeper for how users discover and execute tasks on Apple devices.
The broader shift is from standalone chatbots toward platform-owned assistants whose value depends on integration with device software, apps, and model partners.

The trend: This is one data point in the shift toward AI assistants becoming the operating system’s primary work surface rather than a separate chatbot destination.

Discussion

@mweinbach Max Weinbach on x
If you're wondering how Apple will monetize AI, this is likely how
@markgurman Mark Gurman on x
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI's ChatGPT and seriously compete in the generative AI space. https://www.bloomberg.com/...
@signulll @signulll on x
lol damn super confusing, maybe just save the whole thing for iOS 27 instead of launching two siri versions now?
@markgurman Mark Gurman on x
The Siri chatbot is known internally as Campos. It'll be likely be powered by Gemini running on Google's own TPUs and cloud infrastructure, meaning it's a far more powerful model than the one coming to Siri this spring and running on Apple's servers.
@mweinbach Max Weinbach on x
Well, there you have it Apple's in the game against OpenAI and Google
@tuncerdeniz Tuncer Deniz on x
@markgurman Having been an @Apple user since 1984, I can safely Siri has been awful (ok, the Newton sucked too). Playing catch up in AI has been embarrassing. While I applaud Apple finally finding an solution in @Google, there's nothing like owning the software. This one was a
@markgurman Mark Gurman on x
Apple was previously reluctant and intentionally shied away from launching a chatbot, saying in interviews that it wasn't interested in the concept. But ChatGPT, now with well over 800 million users, and Gemini proved that Apple needed to quickly move in this direction.
@itharis Mohamed Haris on x
Apple is FINALLY going big on Siri: turning it into a full Gemini-powered AI chatbot in iOS 27! Think real conversations, web search, image gen, file analysis, deep app control - basically ChatGPT-level but baked into iPhone/iPad/Mac. This is SEPARATE from the personalized
@munster_gene Gene Munster on x
$AAPL has two potential catalysts for multiple expansion over the next 8 months: 1. A revamped Siri in April (still on track). 2. A Siri chatbot in September to compete with ChatGPT despite Apple previously saying it didn't want to build a chatbot. Gurman is right 90% of the t…
@mweinbach Max Weinbach on x
Think about it this way, Google is monetizing Gemini (service) via shopping, taking a commission from recommended products. That's how all of these shopping products work. These aren't ads, these are just the same as any website recommending products. If you use Apple's versio…
@brandonbutch Brandon Butch on x
iOS 26.4 is expected to introduce a revamped Siri powered by Google's Gemini models, running on-device and through Apple's Private Cloud Compute for privacy. iOS 27 is expected to introduce a new, advanced Siri chatbot ("Campos") powered by Gemini and running on Google's cloud. […
@mweinbach Max Weinbach on x
@DicksonPau likely gate premium features behind a subscription or require it to access it all together Think Siri vs Siri Plus Siri is the 26.4 version, Siri+ would be the paid Campos version
@brandonbutch Brandon Butch on x
iOS 27 is going to be a huge update! It's getting a new NEW Siri. Keep in mind, the first Siri revamp (powered by Google Gemini) is still coming in iOS 26.4.
r/apple r on reddit
Apple to Revamp Siri as a Built-In iPhone, Mac Chatbot to Fend Off OpenAI
r/apple r on reddit
Inside Enchanté, Apple's AI chatbot for employee productivity
@ranimolla Rani Molla on x
Currently Siri can't consistently play music on Apple Music. Can't wait to have a conversation with it.
r/apple r on reddit
A Siri Chatbot is Coming in iOS 27
@carnage4life Dare Obasanjo on bluesky
Ironically Apple Intelligence will actually be powered by Google intelligence.
@autismcapital @autismcapital on x
OpenAI is competing back with Apple with their own hardware as well. The battle is on. https://x.com/...

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