Discussion

• @garvanwalshe.org Garvan Walshe on bluesky

  This is a reasonably viable business model but don't know if they'll raise enough.  Depends on how much time people spend on the chats..  [embedded post]

• @catherineperlo1 Catherine Perloff on x

  Scoop: OpenAi is charging on a cost per view basis (not cost per click like google) for ads and asking for under $1 million spend commitments over a several week trial period. More details on OpenAi's pitch to advertisers here W/@srimuppidi https://www.theinformation.com/ ...

• @mgsiegler.com M.G. Siegler on bluesky

  Yeah, no surprise they're not focusing on the clicks - that's the mechanism ChatGPT disrupted!  CPM is the easy/obvious thing to start/test with for a massive user base, but is unlikely to be the answer here either... spyglass.org/openai-ads-i...  [embedded post]

• @_simonsmith Simon Smith on x

  Charging per ad view is interesting for a few reasons, one of which being that Altman and Ive said they're trying to get people off screens with OpenAI's hardware. So not sure a CPM model will work with those future form factors.

• @reidjjackson Reid Jackson on x

  OpenAI charging advertisers on a CPM basis vs. CPC certainly lends credence to the argument they want ads to be more like Instagram than Google.

• @trace_cohen Trace Cohen on x

  Will 100% sell out. Who ever pays for this will get media coverage - earned + paid.