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Chronicles

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Instagram usage exploded in India after the TikTok ban, but the creator economy is still devastated, and critics say Reels content is comparatively bland

Rest of World Yashraj Sharma

Discussion

  • @restofworld @restofworld on x
    India's TikTok ban has been huge for Instagram, but dire for the creators from marginalized backgrounds who thrived on TikTok https://restofworld.org/...
  • @mvzelenks Michael Zelenko on x
    Who lost out when TikTok was booted from India? A whole bunch of creators: “Facebook's expansion strategy involved courting upper-class and caste influencers, who set the tone for a very different online space.” https://restofworld.org/... via @restofworld
  • @gregbensinger @gregbensinger on x
    So Facebook otherwise wouldn't give its products such a careful and targeted review — but since there's a current PR problem... https://www.wsj.com/...
  • @yashjournals Yashraj Sharma on x
    FB-owned #Instagram is in news for all wrong reasons. Here is another from India: I report @restofworld on how rise of Instagram, after the #TikTok ban, is erasing influencers from marginalised communities, shifting market towards upper-caste and class. https://restofworld.org/..…
  • @kianvest Kian Vesteinsson on x
    The long tail of India's TikTok ban shows how content creators suffer when platforms are blocked & competition curtailed. https://restofworld.org/...