A look at Apple's yearslong effort to design its own silicon to replace Intel chips in Macs, including an interview with Hardware Technologies SVP Johny Srouji
Wall Street Journal Tim Higgins
Related Coverage
- Apple's Johny Srouji Gives Rare Media Interview, Discusses Apple Silicon For the Mac MacRumors
- Johny Srouji says the Apple Silicon strategy challenged Apple AppleInsider
- Mac switch to Apple Silicon profiled in new report by WSJ iThinkDifferent
- How Apple Made its M1 Chip During COVID-19, Explains Executive iPhone in Canada Blog
- From Intel to Apple silicon, here's the successful story of the M1 Mac 9to5Mac
- Apple's Johny Srouji talks to the Wall Street Journal Philip Elmer‑DeWitt
Discussion
-
@aaronwall
@aaronwall
on x
https://www.wsj.com/... “Apple's spending last year on its internal semiconductors would rank it as the 12th-largest chip company in the world by revenue. The sea change has Intel pivoting some of its attention to take on contract work fabricating chips”
-
@reneritchie
Rene Ritchie
on x
Rare comments from Apple's Johny Srouji, and fascinating look at shipping during the pandemic (also, weird omission of the iPad, which was integral to all of this!) “The Chips That Rebooted the Mac” https://www.wsj.com/...
-
@ravi_711
Ravi
on x
The WSJ article on $AAPL's chipset efforts reminded me of the lawsuit between Apple and Gerald Williams (Nuvia). I looked up the case number and discovered that the trial has been scheduled for Oct '23. Almost 4 yrs from filing. Insane. $QCOM
-
@leokelion
Leo Kelion
on x
A rare interview w/ Johny Srouji - head of Apple's M1 chip by @timkhiggins for WSJ. I liked this quote - and some of the new detail about how the chip came to be despite the lockdowns. https://www.wsj.com/... https://twitter.com/...
-
@mattlynley
Matthew Lynley
on x
Everyone loves talking about removing the Touch Bar and changing the keyboard but M1 was massive improvement in build times. Anecdotal sure but have heard of a lot of big internal pushes for an early upgrade cycle https://www.wsj.com/...
-
@hkanji
@hkanji
on x
Apple's risky, yearslong effort to design its own silicon paid off when supply-chain disruptions left competitors scrambling https://www.wsj.com/...
-
@fmbutt
Farooq Butt
on x
It's been an unquestioned truth that tech companies should focus on building devices and leave the chips to others like Intel. Apple went hugely contrarian here and has reaped massive benefits, not only in basic tech but also the supply chain. https://www.wsj.com/...
-
@pocarles
Pierre-Olivier Carles
on x
Titans can take paramount risks too. I love that story of @Apple taking in-house chip design. Very inspiring. « The Chips That Rebooted the Mac » https://www.wsj.com/...
-
@onelinders
Peter Linder
on x
Apple's semiconductor operation is so big that it would rank as the world's 12th-largest chip company by revenue. Here's the risky road that got it there. #Semiconductors #SoC #ASIC https://www.wsj.com/...
-
@brianmcc
Brian McCullough
on x
What the article posits is that it was Apple Silicon that made people buy Macs again, and not, the truth, which is that it was Jonny Ive leaving the company and thus Apple being able to un-fuck the Mac's design. The Chips That Rebooted the Mac - WSJ https://www.wsj.com/...