Sources: Facebook is developing a “basic ads” product that uses metrics like engagement and video views instead of using anonymized personal info from users
Meta's Facebook is in the early stages of developing a product that wouldn't rely on any anonymized personal info from users, say two ad buyers briefed on it. https://www.businessinsider.com/ ... via @businessinsider
It's strange that “basic ads that don't use personal data” is something that needs to be “developed.” Ads and commercials without user data have existed for decades. Feels like re-inventing the wheel but maybe I am missing something. https://twitter.com/...
Quite the marketing prowess on display from Facebook and Google here: “Basic Ads- for when you're barely trying” “Topics - reach people who like stuff” https://twitter.com/...
New from @kitten_mouse and I: Meta is in the early stages of developing a “basic ads” product that doesn't rely on personal info from users: https://www.businessinsider.com/ ...