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Microsoft plans to expand Windows 11's support for 20K+ Android apps and games via the Amazon Appstore to 31 countries “within the next few weeks”

Windows Experience Blog Giorgio Sardo

Context & Ripple Effects

Microsoft first outlined its plan to bring Android software to Windows 11 through Amazon's store, then moved from a limited tester release to an Amazon Appstore Preview with more than 1,000 apps. The planned 31-country rollout turns that preview path into a broader availability push.

Earlier hands-on coverage found the Android apps integrated cleanly with Windows 11 and installed through Amazon's Appstore, making catalog scale and geographic availability the main changes in this expansion.

First-order effects

  • Windows 11 users in 31 countries gain access to a catalog of more than 20,000 Android apps and games through the Amazon Appstore.
  • Amazon gains a substantially wider Windows distribution surface for developers whose apps are already listed in its store.

Second-order effects

  • Developers in the Amazon Appstore can reach Windows 11 users across more markets without a separate Windows-native release, increasing the value of maintaining an Amazon listing.
  • Microsoft makes the Windows app experience less dependent on traditional PC software by adding a larger mobile-app catalog alongside it.

Third-order effects

  • If Microsoft continues expanding the catalog and territories, Windows software distribution will increasingly combine native PC applications with mobile app-store inventory, leaving Amazon as a key intermediary in that channel.

The trend: Windows is evolving toward a multi-store software model in which mobile app catalogs extend the platform's application supply.

Related: Android · Microsoft · Amazon Appstore Preview adds 1,000+ Android apps · Android apps arrive for Windows 11 testers

Related Coverage

Discussion

  • @akumar Amit Kumar on x
    When you are so strong that THREE companies - Amazon, Google and Microsoft- have to band together to give you a fight https://twitter.com/...
  • @xenopanther Xeno on x
    I think the biggest feature that most people will enjoy that was missing from 21H2 , the ability to drag and drop to the taskbar. https://twitter.com/...
  • @satyanadella Satya Nadella on x
    Today marks the next step on our journey with Windows 11, as we deliver new innovations across security, productivity, and more. https://twitter.com/...
  • @mishaalrahman Mishaal Rahman on x
    The Amazon Appstore for Windows 11 will soon be available in 31 more countries, and there'll be over 20,000 Android apps and games available on the store. https://blogs.windows.com/...
  • @mixen Mik Chernomordikov on x
    The past 12 months have been a record year, with over 900 million unique users worldwide utilizing the Microsoft Store, and a 122% year-over-year increase in developer submissions of new apps and games! 🙌 https://twitter.com/...