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Google is introducing new personalized ads in AI mode, powered by Gemini, which allow advertisers to offer exclusives for users preparing to buy a product

Tech giant moves to gain an edge in race to monetise popular AI tools  —  Google is introducing new personalised advertising …

Financial Times Cristina Criddle

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  • @benmullin Ben Mullin on x
    shot/chaser [image]
  • @vidssrinivasan Vidhya Srinivasan on x
    Just announced today at #NRF2026: we're introducing new agentic AI innovation to make shopping more seamless. Real, helpful tools that make the entire shopping journey easier for both shoppers and retailers. This is just the beginning. 🧵 1/4 [video]
  • @adsliaison @adsliaison on x
    Today we introduced Direct Offers—a new way for shoppers to find exclusive deals in AI Mode. 🛍️ Advertisers should think of Direct Offers less like a standard ad and more like a salesperson negotiating a deal on your behalf. It allows you to offer special discounts to