Discussion

• @sundarpichai Sundar Pichai on x

  AI agents will be a big part of how we shop in the not-so-distant future. To help lay the groundwork, we partnered with Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol, a new open standard for agents and systems to talk to each other across [i…

• @bigmeaninternet Malcolm Harris on x

  Hmm why would I want “my” “agent” collaborating with retailers for “intelligent upselling”? [image]

• @the_ai_investor @the_ai_investor on x

  Google partnered with Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol, a new open standard for agents and systems to talk to each other across every step of the shopping journey. And coming soon, UCP will power native checkout so you can buy

• @rohanpaul_ai Rohan Paul on x

  Google introduced the Universal Commerce Protocol, or UCP, a new open standard for AI agent shopping. It is meant to let an agent move from finding items to paying and getting support, without custom integrations everywhere. UCP is open-source and vendor-agnostic, developed in [i…

• @jonkarolczak @jonkarolczak on x

  Big news. Interested to see how Amazon reacts tomorrow. If my Gemini agent can create a shopping list, search for the best prices, and run the purchases, do I need my Amazon account?

• @omuinetimi Omu on x

  This is basically what perplexity was trying to do and Amazon shoved them away. Although their approach was more or less scraping. Still, Google is big enough to rally supporters from everyone so that checks out. Perplexity is in trouble.

• @gammichan @gammichan on x

  Why bother convincing someone to buy something via an ad when you can just make their AI agent buy it instead?

• @mindset4money_x @mindset4money_x on x

  Sundar is basically explaining a portion of the $META bull thesis here. “AI agents will be a big part of how we shop in the not-so-distant future.” Now imagine those agents living natively inside IG, FB, WhatsApp and Messenger. The agent handles the discovery, negotiation, and

• @theakcube Kishore Kumar on x

  The ad-free LLM era lasted from 2022 to early 2026. A respectable run.

• @aleyda Aleyda Solis on x

  📣 Google is launching UCP, a new open standard for agentic commerce and AI tools ... that will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app 👇 * Google is launching the Universal Commerce Protocol (UCP), a new [image…

• @0xsammy @0xsammy on x

  Coinbase: x402 for Agentic Commerce Google: “hold my beer” Enter: Universal Commerce Protocol plugged into the largest retail shopping businesses in the world. Irrespective of who is building the agentic commerce rails, there's one thing for certain; AI agents will become an

• @saboo_shubham_ Shubham Saboo on x

  Google just opensourced Universal Commerce Protocol. AI Agents can now discover products, fill carts, and complete purchases autonomously. Works with Agent2Agent (A2A), Agents Payment Protocol (AP2) and MCP. 100% Opensource. [image]

• @kukac24 Adam on x

  the agentic internet is coming faster than most realize. but notice what's still missing from announcements like this: who controls the agent's memory? who verifies it's actually getting you the best deal vs. optimizing for partner margins? the protocol layer is necessary, but

• @zephyr_z9 @zephyr_z9 on x

  Look at the growth, anon Retail is nearly 1/10th of the total tokens processed [image]

• @natejhake Nate Hake on x

  This right here is what the AI hype is *really* about: AI is a way for platform monopolists to extract rent on literally every online transaction.

• @andrewcurran_ Andrew Curran on x

  Retail usage on Google Cloud grew 11x in the last twelve months. In the near future advertising will begin to directly target agents. Your model of choice will increasingly influence your household spending. [image]

• @cyntro_py Stepan on x

  Google announced “robots.txt” for agentic payments: https://developers.googleblog.com/ ... implementation looks interesting! i can see myself paying $10/mo for an agent that spends ~10M tok/mo on disputes with my telecom provider via /dispute and /refund endpoints :D [image]

• @nischalshetty Nischal on x

  Seems like everyone will have personal shoppers soon. Just tell AI to buy and it will do that for you. Crypto payments would still be the easiest to make this happen. Give the AI agent access to a wallet and just refill that wallet when needed.

• @igrigorik Ilya Grigorik on x

  Foundation for agentic commerce, done right. UCP models core functions of commerce. Capability extensions let you bring your own — UCP is extensible by design, because commerce is an ever-evolving bazaar. Two-sided payment negotiation: merchant PSPs, buyer preferences,