Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads
The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.
YouTube is still the only big video player that gives the people who make its videos a direct cut of the ad money the videos make. Now extending that to its TikTok clone. https://twitter.com/...
Scoop: YouTube will soon announce the largest expansion to its partner program in years, letting more creators make money from the platform. It will also bring ads to Shorts, its TikTok rival, and give creators 45% of those earnings. https://www.nytimes.com/...
It is interesting that YouTube will take a bigger cut of the ad dollars from Shorts than long videos. It comes as YouTube's growth has slowed down, which may or may not be a coincidence. https://www.nytimes.com/...
These steps, expected to be announced on Tuesday, are part of YouTube's bid to guard its role as the most popular place for video personalities — amid the meteoric rise of TikTok. Other details on shopping & how music in YouTube videos will change inside. https://www.nytimes.com/…