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Sources detail Google's project Magi to upgrade search with AI, as Samsung considers defaulting to Bing; source: 160+ employees are working full time on Magi

The tech giant is sprinting to protect its core business with a flurry of projects, including updates to its search engine and plans for an all-new one.

New York Times Nico Grant

Discussion

  • @nicoagrant Nico Grant on x
    NEW: Samsung is considering dropping Google as the default search engine on its phones after more than a decade. The electronics giant may instead go with Microsoft Bing, a threat that has caused panic at Google in the last month. https://www.nytimes.com/...
  • @charlesfitz Charles Fitzgerald on x
    Google evidently has moved from “code red” to “panic” https://twitter.com/... https://twitter.com/...
  • @rajsarkar Raj Sarkar on x
    This is not the Google I knew. Google was always on the offensive, always! Especially when it came to Search. Kudos to Nadella! https://twitter.com/...
  • @badams Barry Adams on x
    Interesting times ahead. https://twitter.com/...
  • @cademetz Cade Metz on x
    “The new features, under the project name Magi, are being created by designers, engineers and executives working in so-called sprint rooms to tweak and test the latest versions.” @nicoagrant on the A.I.ification of Google Search: https://www.nytimes.com/...
  • @nicoagrant Nico Grant on x
    The Samsung threat represented the first potential crack in Google's seemingly impregnable search business, which was worth $162 billion last year. And it raises the stakes for Google to renew a similar search deal with Apple, worth an estimated $20 billion, later this year. http…
  • @jbenton Joshua Benton on x
    This article is actually shocking to me. We know that, with LaMDA/Bard, Google wasn't *that* far behind OpenAI. We also know AI has been the most obvious threat to Google search for, like, a decade. But they don't put a team on it until...December? https://www.nytimes.com/... htt…
  • @tomwarren Tom Warren on x
    Google has been reportedly left “shocked” at Samsung considering switching to Microsoft's Bing search on its Android phones. It's in panic mode and “racing to build an all-new search engine” powered by AI https://www.nytimes.com/...
  • @jbenton Joshua Benton on x
    I mean, this is *classic* dumb incumbent behavior, but I somehow thought Google wouldn't be such a...dumb incumbent? https://www.nytimes.com/... https://twitter.com/...
  • @rdrv3 David Ruddock on x
    My view: Google has avoided doing this to date because it fears antitrust and regulatory scrutiny. By serving users more answers natively instead of asking them to click into a website, Google will create huge friction for publishers. https://twitter.com/...
  • @_danilo @_danilo on x
    There's a lot that's complicated in discourse around “AI” but seeing a complacent Google absolutely shitting its pants is good, clean fun https://twitter.com/...
  • @copyconstruct Cindy Sridharan on x
    https://www.nytimes.com/... Somehow sceptical Google will learn how to build phenomenal product when they haven't done so for years now. Would be happy to be proven wrong, as if anyone deserves to win, it's Google, which pioneered most of this technology and shared it widely. htt…
  • @thearorareport Nigam Arora on x
    The big prize is Apple. https://twitter.com/...
  • @zacbowden Zac Bowden on x
    I thought it was against Google Play Service rules/requirements to have another search engine as default. That's why even Surface Duo ships with Google Search as default on the home screen. https://twitter.com/...
  • @russbengtson Russ Bengtson on x
    all anyone wants is a search engine where you can type in a couple of words and get the most relevant results but noooooooooo https://twitter.com/...
  • @austen Austen Allred on x
    Alternative angle: Samsung has realized this is the perfect chance to squeeze a couple billion more out of Google https://twitter.com/...
  • @manan @manan on x
    Bing was the butt of so many jokes. Then Nadella's magic touch turned into a serious contender. https://www.techmeme.com/... Same with Xbox, Nadella was told to sell it off.
  • @fosspatents Florian Mueller on x
    #Google's talking point of competition being 1 click away has become a running gag now that those multi-billion (including tens-of-billion) $ deals have become known thanks to #antitrust litigation. Key question is now one of behavioral economics: do (many users change defaults? …
  • @eigenrobot @eigenrobot on x
    never thought id see the day microsoft had google scrambling in retrospect though. maybe google+ broke their spirit https://twitter.com/...
  • @nicoagrant Nico Grant on x
    NEW: Google has started on an all-new AI search engine meant to offer users a far more personalized experience than its current search engine. And more details on AI changes coming to Google search next month—to protect the core business from OpenAI, MSFT https://www.nytimes.com/…
  • @ipullrank Mic King on x
    Google Research previously considered an LLM-based search engine https://research.google/... It sounds like some of that thinking might be brought to life. https://twitter.com/...
  • @shiraovide Shira Ovide on x
    You know Google's line that competition is “just one click away”? (Ok, it's one click plus extremely important business deals for Google to pay Apple, Samsung, Firefox, etc, so no one has to click away to get Google search.) https://twitter.com/...
  • @ewzucker Ezra Zuckerman Sivan on x
    Wow is this textbook for how an incumbent firm shouldn't respond to discontinuity/disruption Desperation-driven self-cannibalization reeks of New Coke More justified here (@Google's entire biz model is at risk) but risk is much greater too https://www.nytimes.com/...
  • @nicoagrant Nico Grant on x
    If you're a Google user (and who isn't?) you may be interested to know what the company has been cooking up for you lately. Google's own AI version of a Duolingo language tutor, an image generator, chatbots for Chrome, Google Earth and so much more inside: https://www.nytimes.com…
  • @davewiner Dave Winer on x
    I hope Google's new search engine lets me tell it where my blog is. And btw tech companies that achieve dominance always fail to improve their product, as Google has, always. https://www.nytimes.com/...