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TikTok launches its Symphony AI suite for brands, using generative AI to let marketers write scripts, produce videos, and enhance current assets

TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it's launching a new “TikTok Symphony” AI suite for brands.

TechCrunch Aisha Malik

Discussion

  • @liahaberman Lia Haberman on x
    See all the ad solutions announced, including: TikTok One - a hub for TikTok Creator Marketplace; and TikTok Creative Challenge Symphony - new Creative AI suite for marketers https://www.tiktok.com/...
  • @liahaberman Lia Haberman on x
    TikTok just announced a sponsored content remix tool at the 4th annual TikTok World product summit Duet with Branded Mission enables brands to tap into native behaviors, inviting creators to Duet with their Branded Mission videos to help increase engagement + participation [image…