Lego says its Smart Brick is “here to stay” but “does not mean that we're leaving our core proposition behind”, after criticism of abandoning non-digital play
“It's very important to be clear, this does not mean that we're leaving our core proposition behind.”
IGN Tom Phillips
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LEGO Says Smart Brick Is ‘Here to Stay,’ and Responds to ‘Questions and Concerns’ Around Abandoning Non-Digital Play - IGN