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Company

Lego

23 articles accelerating

Lego has appeared in 23 articles since 2015-09. Coverage peaked in 2026Q1 with 3 articles. Frequently mentioned alongside Fortnite.

Articles
23
mentions
Velocity
+200.0%
growth rate
Acceleration
+2.500
velocity change
Sources
10
publications

Coverage Timeline

2026-02-19
Wired 1 related

How Lego's Creative Play Lab built the Smart Brick, its custom chip, sensors, and proprietary communication system to seamlessly integrate with existing sets

Lego's next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets.

2026-01-08
IGN 17 related

Lego says its Smart Brick is “here to stay” but “does not mean that we're leaving our core proposition behind”, after criticism of abandoning non-digital play

“It's very important to be clear, this does not mean that we're leaving our core proposition behind.”

2026-01-06
Wired 17 related

Lego unveils the Smart Play platform, with a brick powered by a custom chip that connects to compatible minifigures and tags for interactive lights and sounds

2025-08-27
Financial Times

A look at Xiaomi's evolution from a tech assembler to a high-tech manufacturer, as it applies its smartphone manufacturing strategy to developing EVs and chips

Formerly dismissed as a ‘Lego’ assembler, Xiaomi is building its reputation as a high-tech manufacturer Bluesky: @jsphctrl.ft.com Bluesky: Joseph Cotterill / @jsphctrl.ft.com : “Xiaomi's loyal fans, s...

2025-05-11
Ars Technica 11 related

CMU researchers unveil LegoGPT, an AI model that designs physically stable Lego structures from text prompts and currently supports eight standard brick types

On Thursday, researchers at Carnegie Mellon University unveiled LegoGPT, an AI model that creates physically stable Lego structures from text prompts.

2025-04-15
The Verge 8 related

Notion releases Notion Mail, a lightweight Gmail client to help users schedule meetings and organize and draft emails, available as a free macOS and web app

here's how it went Lloyd Coombes / Tom's Guide : Exclusive: Notion Mail boss on shaking up email, building apps with ‘Lego’ and new platforms Jared Newman / Fast Company : Notion Mail lets you build t...

2025-03-11
Financial Times 7 related

Lego CEO Niels Christiansen says the toymaker plans to make video games in-house, after 2024 revenue rose 13% YoY to ~$10B; its Fortnite tie-up has 87M players

Danish toymaker beefs up digital capabilities after success with externally developed games  —  Lego is building up its capability …

2022-05-02
Financial Times 1 related

Lego plans to triple the number of software engineers on staff to 1,800 by 2023, with ~400 based in Copenhagen, and increase digital investments

World's largest toymaker has long feared digital world could erode the appeal of its bricks  —  Lego plans to triple its number of software engineers …

2022-04-08
Washington Post 21 related

Epic Games and Lego partner to “shape the future of the metaverse” by building a digital experience where children can play safely online, but offer few details

Welcome to another edition of Lab Weekly! Transistori : Epic Games ja Lego metaverse-yhteistyöhön Karandeep Oberoi / MobileSyrup : Epic Games and Lego join forces to develop a kid-friendly metaverse C...

2022-04-07
Washington Post 23 related

Epic Games and Lego form a long-term partnership to “shape the future of the metaverse” by building a safe place for children to play but offer few details

Epic Games has already outlined ambitious plans for the metaverse and Thursday the “Fortnite” maker announced it intends to build part of it with Legos.

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Quarterly Coverage

Top Sources

Narrative

TEXXR tracks 16 Techmeme articles mentioning Lego, dating back to September 2015. The biggest stories include Epic Games and Lego form a long-term partnership to “shape the future of the metaverse”... and Epic Games and Lego partner to “shape the future of the metaverse” by building a digital.... Frequently covered alongside Fortnite and Epic Games. Coverage has increasingly focused on developer, competition themes.

Key Moments

2025Q2enterprise -100pts; research +100pts
2025Q4consumer +100pts; research -100pts; regulation +100pts
2026Q1developer +33pts; consumer -100pts; competition +33pts

Relationships

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