Apple's future growth may come from several new Watch- or iPad-level businesses; visionOS 2.2's ultrawide Mac display mode is the Vision Pro's first killer app
Apple may never find another product with as much revenue potential as the iPhone, but it can still thrive with several new Apple Watch- or iPad-level businesses.
Apple's future growth may come from several new Watch- or iPad-sized bets; visionOS 2.2 ultrawide Mac display option may be the Vision Pro's first killer app
Apple may never find another product with as much revenue potential as the iPhone, but it can still thrive with several new Apple Watch- or iPad-level businesses.
Sources detail the Vision Pro's in-store sales process, which includes extensive fitting and calibration and an employee-guided demo lasting up to 25 minutes
The company is preparing an extensive sales pitch for the $3,499 device, including a demo lasting as long as 25 minutes.
A look at Apple's preparations for the Vision Pro's US launch and main challenges in 2024, like lagging in generative AI, reviving revenue growth, and antitrust
Apple has a big year ahead for new products, but also faces challenges ranging from trying to catch up in AI to dealing with changes to the App Store.