Google releases its first AI-generated ad, promoting Search's AI mode, but chooses not to include a label disclosing it was made with Veo 3 and other tools
Patrick Coffee / Wall Street Journal :
Sources: Meta's Community Notes won't apply to paid ads, but will be enabled for organic content, which includes brands' and influencers' unpromoted posts
Patrick Coffee / Wall Street Journal :
A look at the challenges Amazon Prime Video faces as it plans to show ads, including attracting large brands that don't already sell products on Amazon
Patrick Coffee / Wall Street Journal :
Most big brands haven't created AI-specific roles, despite many marketers believing AI will change their jobs; Coca-Cola promoted two executives to new AI roles
Patrick Coffee / Wall Street Journal : X: @patrickcoffee X: Patrick Coffee / @patrickcoffee : New from me: Gen AI is already changing everything, so big consumer brands will create new roles or hire ...
After relaxing political ad rules in January, X begins aggressively pitching political advertisers; AdImpact estimates 2023-24 US election spending at $10.2B
Patrick Coffee / Wall Street Journal : X: @mgalascio X: Michael A. Galascio / @mgalascio : X users could see a glut of political ads in the coming months as Elon Musk's platform courts political adve...
Celebrities, including aging star athletes, are signing deals to put AI duplicates of themselves into ad campaigns, helping brands de-age them, among other uses
Patrick Coffee / Wall Street Journal :
US sportswear outlet Fanatics plans to launch livestreamed shopping unit Fanatics Live in H2 2023 and hires ex-Google executive and Snap VP Nick Bell as its CEO
Patrick Coffee / Wall Street Journal :
A look at the increased use of celebrity deepfakes in advertising, with or without their permission, raising legal and ethical questions
Patrick Coffee / Wall Street Journal :
Netflix says Basic with Ads will cost $6.99/month in the US and debut on November 3 in 12 countries, offering most titles, at up to 720p, and without downloads
Basic with Ads Firstpost Tech : Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details Mitaksh / MediaNama : Netflix announces ad-supported plan in 12...
Memo: meditation app Calm laid off 20% of its staff; sources say Calm employed ~400 people and approximately 90 were laid off; Calm had a $2B valuation in 2020
Patrick Coffee / Wall Street Journal :