2015-09-24
Fortune
4 related
UBS note contradicts Pagefair's recent claim that ad blocking will lead to $20B+ in lost revenue, says impact will be at most $1B
Cost of ad-blocking will only be $1 billion, research firm says — There's been a lot of angst in the media and advertising industries about the potential effects …
2015-09-07
BuzzFeed
4 related
Pagefair's estimate that publishers will lose $21.8B due to ad blocking ignores law of supply and demand, so is likely overstated
Widely Cited Ad Blocking Study Finding $21.8 Billion Loss Is Incorrect — Supply and demand were purposefully overlooked, leading to larger number.
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