A look at Performance Max, Google's black box ad product for all its owned media that can't break down by price, ad format, media channel, or creative elements
James Hercher / AdExchanger : Tweets: @myles_younger and @percival Tweets: Myles Younger / @myles_younger : You want to know what the #ChatGPT version of a DSP is? it's Google Performance Max. If you...
Instagram, and now TikTok, have fallen afoul of the “Bootleg Ratio”, as clout-chasing accounts overtake content created by users specifically for each platform
TikTok is changing. … That stuff is still on the platform, but it's largely fallen off my For You page … Tweets: @taylorlorenz , @russellbrandom , @joshelman , @jeffhorwitz , @kylebrussell , @katienot...
CBRE: San Francisco's office vacancy rate rose to 24.2% in Q2 2022, up 0.4% QoQ, as tech companies' flexible return-to-office demands slows the city's recovery
downtown Atlanta is mostly infrastructure for tourists/conventions and underutilized parking garages: https://www.cnbc.com/... https://twitter.com/... Jennifer Elias / @jenn_elias : Marshall Luck is a...
US lawmakers ask 8 digital-ad auctioneers, including Google and AT&T, to name foreign clients who had access to user data through auctions over the past 3 years
including location, browsing history and demographic details—may be sent to hundreds of companies bidding .. any company participating in the auction can access user information without having to bid....
Research firm Forrester: US ad spending will decline by 25% this year and won't recover until 2023, and in 2020 and 2021, ad agencies will shed 52,000 jobs
Tiffany Hsu / New York Times : Tweets: @glenngabe , @lionelmedia , @davidsable , @nytnational , @myles_younger , and @mohammadfarooq_ See also Mediagazer Tweets: Glenn Gabe / @glenngabe : Forrester: ...