2017-02-22
Wall Street Journal
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Google will let Media Rating Council audit YouTube ad data, as well as ads displayed on non-Google sites purchased via AdWords, DoubleClick Bid Manager
Mike Shields / Wall Street Journal :
2017-02-12
Marketing Land
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Facebook opens itself to measurement audit by Media Rating Council, gives brands more control over video ad buys
Tim Peterson / Marketing Land :
2017-02-11
Marketing Land
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Facebook opens itself to measurement audit by Media Rating Council, gives brands more control over video ad buys
Facebook will sell video ads based on the industry's viewability standard and introduce a new sound-on option. — In an effort to rebuild advertisers' trust following …
2017-02-10
Facebook
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Facebook commits to Media Rating Council audits of ad metrics data company provides to third-party verification partners
As a partner to over 4 million advertisers across a wide range of organizations and objectives, we want to provide transparency, choice and accountability.
2016-12-25
Ad Age
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Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process
Kate Kaye / Ad Age :
2016-12-24
Ad Age
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Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process
The marketing industry's Media Rating Council has held recent talks with Facebook about auditing its measurement methodologies …
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