OfflineTV VR, a virtual version of an LA pop-up built by a group of Twitch streamers and McDonald's, shows the limits of brand-constructed VR spaces
and plenty of opportunities to bond over memes — in the space. they could also write notes to show appreciation for streamers, resulting in walls covered in heartfelt appreciation with (shockingly) al...
How companies like McDonald's and Facebook use podcasts, such as Gizmodo-produced The Sauce, as subtle brand-building efforts meant to entertain and persuade
David Yaffe-Bellany / New York Times : Tweets: @sameepa and @nytimes See also Mediagazer Tweets: Sameepa Shetty / @sameepa : “there are now as many as 750,000 podcasts..major companies are creating t...
Sources: Pokémon Go to launch in Japan with McDonald's as the first launch partner, with 3K+ stores set to be sponsored “gym” locations
Jon Russell / TechCrunch :
Google pilots Hands Free, a voice activated mobile payments system, at stores including McDonald's and Papa John's in San Francisco's South Bay area
Matthew Lynley / TechCrunch :
McDonald's Sweden trialing $4.10 Happy Goggles, Happy Meal boxes that turn into Google Cardboard-like VR viewers
McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets — McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers...
Google begins testing Hands Free mobile payments system that lets users pay with spoken commands at a handful of McDonald's and Papa John's in the Bay area
Google is making payments Hands Free Megan Geuss / Ars Technica : Android Pay is old news now: Google teases Hands Free Payments prototype
Sales rise in McDonald's tests of beacons for wireless offers of promotions on iOS/Android
Hold the beacon: McDonald's tests wireless offers near stores — Credit: Flickr / Kenny Louie — Credit: Flickr / Kenny Louie — McDonald's was one of the first retail locations I used …