LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to target audiences of professionals
Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.
The Media Trust report: online ads surpassed email as the primary malware channel in 2025, accounting for 60%+ of all observed malware and phishing campaigns
Follow Lara O'Reilly … - Online ads leapfrogged email as the primary channel for malware in 2025, per a new report.
PayPal launches PayPal Ads, meant to help US marketers tap into data about the billions of transactions across PayPal's platforms, including Venmo and Honey
Just in time for the holiday shopping season, PayPal is going to start selling ads across PayPal, Honey, and Venmo in the US. … Dr. Mark Grether : Many thanks to Lara O'Reilly of Business Insider for ...
Sources: Apple is testing an AI-powered ad tool that automatically decides where to place ads within the App Store, similar to Google's Performance Max ad tool
Lara O'Reilly / Business Insider :
TikTok is testing a Google integration in different markets; researcher: TikTok's search feature includes an in-app option to search the same query on Google
Lara O'Reilly / Insider :
Google delays plans to block third-party cookies from early 2022 to late 2023, says it wants to find ways to protect privacy without hurting ad-dependent sites
With Lots of Entry Points Lane Ellis / B2B Marketing Blog : B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report Sumit Adhikari / And...
Sources: Apple sends cease and desist emails to Chinese apps testing CAID, which is designed to track users in spite of Apple's upcoming IDFA privacy changes
Earlier this week, Patrick McGee and Yuan Yang explained … Tweets: Lara O'Reilly / @larakiara : Apple has begun warning developers against trying to get around its new app privacy rules, @FT reports. ...
Verizon Media says it is planning personalized features for Yahoo Mail, and around 500K users watched NFL streams in the Yahoo Mail app in tests in Q4 2020
Lara O'Reilly / Business Insider : Tweets: @michaelbarthel , @carnage4life , @caseynewton , @sarthakgh , @larakiara , @digitalshields , @reckless , @hkanji , and @jason_kint See also Mediagazer Tweet...
Verizon Media says it is planning personalized features for Yahoo Mail, and around 500K users watched NFL streams in the Yahoo Mail app in tests in Q4 2020
- Verizon Media CEO Guru Gowrappan tells Insider the unit is preparing a “mega” product launch in the coming weeks. Tweets: @michaelbarthel , @caseynewton , @sarthakgh , @jason_kint , @hkanji , @larak...
Facebook attacks Apple in full-page newspaper ads, claiming upcoming iOS 14 changes that limit data gathering and targeted ads are bad for small businesses
and they should have the choice to allow that or not.” https://twitter.com/... @fbnewsroom : We're standing up to Apple for small businesses everywhere. #SpeakUpForSmall https://about.fb.com/... Ralph...