2025-11-24
Reuters
4 related
The EU unconditionally approves Omnicom's $13.25B all-stock deal to buy Interpublic, creating the world's largest ad agency to better compete with Big Tech
Bart Meijer / Reuters :
2025-08-06
Wall Street Journal
1 related
The UK CMA clears Omnicom's $13B acquisition of rival Interpublic after launching an investigation into the deal on June 23; the FTC cleared the deal on June 25
The watchdog had been considering whether the deal would lead to a substantial lessening of competition
2025-06-16
Reuters
1 related
The UK CMA opens an investigation into the planned $13.25B merger of ad giants Omnicom and Interpublic to assess potential lower competition in the UK ad market
Britain's competition watchdog on Monday launched a probe into the proposed merger between advertising giants Omnicom and Interpublic …
2025-02-20
Wall Street Journal
3 related
Sources: top X executives hinted to Interpublic and other ad firms that not spending on X could lead to legal woes, due to X's lawsuit against some advertisers
Interpublic recently signed an advertising agreement with the platform; other agencies are also in negotiations
2024-12-16
Wall Street Journal
5 related
Ad giants Omnicom and Interpublic's merger shows how the industry is preparing for an AI-driven upheaval, which is squeezing out creative talent
Suzanne Vranica / Wall Street Journal :
2007-12-18
Silicon Alley Insider
Why Don't DVR Owners Skip Commercials?
Yet another study argues that most DVR owners watch most of their TV live, and don't skip commercials. Interpublic's Magna Global says that just 13.8% of all viewing in DVR homes is time-shifted, Med...
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