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Company

Google Preferred

5 articles decelerating

Google Preferred has appeared in 5 articles since 2017-02. Coverage peaked in 2018Q2 with 2 articles. Frequently mentioned alongside YouTube.

Articles
5
mentions
Velocity
-50.0%
growth rate
Acceleration
-1.500
velocity change
Sources
5
publications

Coverage Timeline

2020-05-19
Adweek 5 related

Google Preferred to be replaced by YouTube Select, a global offering for premium advertisers with a package specifically for YouTube content on connected TVs

Scott Nover / Adweek :

2018-05-08
Recode 2 related

YouTube quietly reached an agreement with Vevo last year to sell Vevo's clips directly to advertisers as part of Google Preferred

Peter Kafka / Recode :

2018-04-30
Variety 4 related

Starting in Q4 2018, YouTube TV ad inventory will be available through Google Preferred, the premium ad program for the top 5% most popular YouTube channels

Todd Spangler / Variety :

2018-01-11
Hollywood Reporter 22 related

YouTube says it is putting original projects with Logan Paul on hold and removes him from Google Preferred ad program after his video showing suicide victim

unfortunately it took a nuclear warhead of negative PR to make it happen. http://twitter.com/... Mike Cernovich / @cernovich : He showed a dead body, which media does. Media even shows dead children, ...

2017-02-14
The Verge 8 related

Google cancels PewDiePie's original series following Nazi controversy, removes him from the Google Preferred advertising program

PewDiePie also lost his preferred advertising status  —  YouTube's biggest star, PewDiePie, has always flirted with controversy.

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