2022-01-25
TechCrunch
30 related
Google shutters FLoC, its controversial replacement for cookies, and details Topics, which organizes browsing into 300+ topics
FLoC (Federated Learning of Cohorts), Google's controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is d...
2021-03-31
TechCrunch
11 related
Google is rolling out FLoC, its alternative to third-party cookies and a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial
Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial.
2021-01-26
2021-01-25
Axios
8 related
Google details its work on a privacy-conscious cookie substitute, called Federated Learning of Cohorts, claims ~95% effectiveness compared to cookie-based ads
Google on Monday said new test results show promising signs that the technology it's hoping will replace cookie-based ad targeting is working.
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