How Clorox is using generative AI for ad creation, brainstorming new products, and analyzing consumer reviews, as part of a five-year, $580M digital overhaul
Clorox employees' experiments with generative AI delivered new R&D ideas, better customer insights—and some misfires like ‘bleachless bleach’
Some advertisers participating in the ad boycott remain unimpressed with Facebook's promises to better police hate speech, as negotiations continue
and the extent of Facebook's response—will likely depend on how big this boycott gets” https://www.wsj.com/... Christopher Mims / @mims : It also continues to baffle just how slow Facebook is to crack...
Uber says all riders and drivers will need to wear masks starting next week and introduces new tools to verify drivers are doing so before each trip
> “Uber will require all drivers and riders to wear masks starting Monday” via @cnbctech by @ryan_browne_ https://www.cnbc.com/... Ryan Browne / @ryan_browne_ : Uber has set aside $50 million to distr...
Orthodox Jews from a community in Brooklyn, many of whom lack formal degrees, are making millions from selling on Amazon, balancing traditions and modernity
A community of Orthodox Jews prospers by selling products on Amazon — and keeping one foot in modernity and one foot out. Tweets: @buzzfeednews , @amazonnews , @neckarvalue , @leticia , @scottlucas86 ...
Kinsa, a smart thermometer startup that raised ~$29M via VCs like Kleiner Perkins, has products in 500K+ US homes and sells “illness data” to Clorox and others
Most of what we do — the websites we visit, the places we go, the TV shows we watch, the products we buy — has become fair game for advertisers. Tweets: @fmanjoo , @nytimestech , @rebeccadrobbins , @z...
Sources: Amazon in talks with Clorox, Procter & Gamble, others about product promotion on Echo; some discussions focus on sponsorship options within skills
Sources: Amazon's been in talks with firms, including Clorox and Proctor & Gamble, to promote products on Alexa, with ads focusing on sponsorships within skills
- Ads will focus on sponsorship opportunities within skills or use data about a buyer's shopping history to suggest products. Thanks: @mattrosoff
Zynga creates in-game ad product Sponsored Play, branded levels of play created by company's in house agency Studio E
Zynga Starts Selling Sponsored Levels Created by In-House Agency — Clorox, Naked Juice Among First Marketers to Test In-Game Ad Format Thanks: @jenmartinez