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Catherine Perloff

6 articles accelerating
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Coverage Timeline

2025-07-30
The Information 8 related

Daniel Ek says Spotify's ad business has “been moving too slowly”; Spotify ad chief Lee Brown left on July 28 to join DoorDash as its chief revenue officer

Catherine Perloff / The Information :

2025-07-06
The Information 1 related

Sources: Google told publishers it is hiring new staff to market its ad tech to big advertisers and ad agencies, signaling a renewed focus on publisher ad tech

Catherine Perloff / The Information : LinkedIn: Catherine Perloff See also Mediagazer LinkedIn: Catherine Perloff : Scoop: Google has told publishers that it is staffing up its publisher-side adtech ...

2025-02-17
The Information 1 related

Analysis: Spotify, which reported its first annual profit in 2024, had just €1.8B in ad revenue, 26% above 2022, while subscription revenue grew 35% to €13.8B

Catherine Perloff / The Information :

2024-11-21
Axios 19 related

Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025

ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk's angle into the sm...

2023-08-09
Adweek

Google renames “in-stream ads” to “skippable ads”, to “more accurately describe the ad format”, after an Adalytics report accused YouTube of misleading buyers

Catherine Perloff / Adweek : X: @catherineperlo1 , @judspencer , and @alexbeaurepaire X: Catherine Perloff / @catherineperlo1 : New: Google changed the name of one of their ad products this week, rem...

2022-02-02
Alphabet - Investor Relations 53 related

Alphabet reports Q4 revenue rose 32% YoY to $75.3B and net income grew from $15.2B to $20.6B YoY; Cloud revenue rose from $3.8B to $5.5B YoY; stock rises 5%+

It was the best of times, it was the worst of times for Alphabet in 2021. Bloomberg : Alphabet Seeks More Investors in 20-for-1 Stock Split Leah Montebello / City A.M. : Google parent Alphabet beats r...

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