A look at MrBeast's entertainment company, which has ~$450M in annual sales but faced three years of losses due to high production costs of $3M-$4M per video
The master of viral videos now has a CEO to rein in spending on Lambos—and give his “banger content” an even wider reach. LinkedIn: Lucas Shaw . Bluesky: @willoremus.com and @carnage4life See also Med...
After allegations of poor working conditions on MrBeast's Amazon Studios show Beast Games, industry insiders call for more safety oversight on creator-run sets
YouTube channels are gaining more mainstream attention — but some in the digital entertainment industry think growth should require better oversight. Mastodon: @carnage4life@mas.to . X: @nbcbayarea an...
How MrBeast dominates this ostentatious YouTube era, using a fast, frantic, and omnipresent editing style, as his videos slowly evolve to focus on storytelling
Jimmy Donaldson warped YouTube in his image — but YouTube is warping him back — In the fall of 2023, a clip ripped from a video … X: @johnwolfeyt , @twinkophrenia , @justinwhang , @nontrotski , @cku...
YouTube creators MrBeast and Chucky Appleby launch ViewStats, which uses the YouTube API to unveil detailed stats about channels for creators and fans, in beta
Amanda Silberling / TechCrunch : Mastodon: @kierkegaank@mastodon.sdf.org . X: @nickadobos , @alexisohanian , @gregisenberg , and @bria_sullivan . LinkedIn: Justin Gerrard See also Mediagazer Mastodon...
Twitter starts paying Twitter Blue creators who earned 5M+ impressions per month for three months a revenue cut from the ads beside the replies to their tweets
Creators can now make money on Twitter. My take 👇 … Bluesky: David Chen / @davechen.bsky.social : If this story is to be believed (big if. Huge if), then literally just spending time on Twitter and ...
TCG invests $100M in Night Capital, co-founded by Mr. Beast's manager Reed Duchscher, which plans to buy DTC businesses and pair them with influential creators
> Night Capital https://www.nytimes.com/... Ben Mathews / @bentwitr : We launched a majority/buy-out firm called @NightCapital_ with TheCherninGroup Our Night 🌃 thesis expressed as... 1️⃣ Mgmt at @Nig...
Profile of MrBeast, the most subscribed YouTuber in the US, who took a bumpy road to fame through stunt philanthropy, as he branches out into other businesses
Jimmy Donaldson, 22, is out to become the Elon Musk of online creators. — Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast …