Netflix says it's on track to double its advertising revenue this year and that it will roll out interactive ads in the second half of 2025
Q3 Set To Repeat Todd Spangler / Variety : H1 2025 Engagement Report: viewers watched 95B hours globally, with Adolescence and Back in Action as the most-watched TV show and movie James Hyerczyk / FX ...
Netflix says its ad-supported tier now has 94M MAUs, up from 70M in November 2024, and reaches more 18- to 34-year-olds than any US broadcast or cable network
It says it is testing the types of advertisements its subscribers are willing to endure. If you want to opt out you have to pay more money. — The enshittening of Netflix is almost complete — http...
Netflix says its ad tier has 70M users globally, up from 40M in May 2024 and 22M in January 2024, and 50%+ of sign-ups are for ad plans in supported countries
Brian Steinberg / Variety :
Peter Naylor, Netflix VP of ad sales since August 2022, is leaving, and the company will hire a head of US and Canada ad sales to fill his spot
yet Bevin Fletcher / StreamTV Insider : Netflix marks Q2 growth, expects ad tier scale in 2025 Brian Steinberg / Variety : Peter Naylor is Latest Senior Ad-Sales Executive to Exit Netflix Leigh Mc Gow...
Netflix says its ad tier now accounts for over 45% of all signups in the markets where it's available, and ad tier memberships grew 34% QoQ in Q2
Lucas Manfredi / The Wrap :
Netflix says its ad tier has 40M MAUs, up from 23M in January 2024, and plans to launch its own ad platform and no longer partner with Microsoft for that tech
Amazon Prime Video's basic ad tier, which US subscribers who didn't pay extra were downgraded to on January 29, doesn't support Dolby Vision HDR or Dolby Atmos
Amazon AMZN caused a furor recently when it announced that it was introducing advertisements right across its Prime Video streaming service.
Netflix reports Q4 revenue up 12.5% YoY to $8.83B, vs. $8.71B est., paid users up 12.8% to 260.3M, vs. 256M est., $938M net income, up from $55M; NFLX jumps 8%+
there. Janko Roettgers / @jank0@sfba.social : TIL that Netflix has a “Bridgerton wedding dress collection.” Janko Roettgers / @jank0@sfba.social : Netflix is “not interested in acquiring linear — as...
Netflix says its ad tier has 23M+ MAUs globally, up from 15M+ in November 2023, and 85% of subscribers on the ad tier are streaming for over 2 hours per day
Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users, president of advertising Amy Reinhard said.
Shareholder letter: Netflix says its ad tier has 15M+ MAUs globally, accounting for ~30% of new sign-ups where it's available, and plans new ad formats for 2024
Netflix is ready to use “The Crown,” “Squid Game” and other signature series to take ad dollars from rival streamers.