An internal DHS document shows CBP used location data sourced from the online ad industry to track phone locations; ICE has bought access to similar tools
Customs and Border Protection (CBP) bought data from the online advertising ecosystem to track peoples' precise movements over time …
An internal DHS document shows CBP used location data sourced from the online ad industry to track phone locations; ICE has bought access to similar tools
An internal DHS document obtained by 404 Media shows for the first time CBP used location data sourced from the online advertising industry to track phone locations.
The Belgian Court of Appeal rules that the Transparency & Consent Framework, used by Google, Microsoft, Amazon, X, and the ad industry, is illegal across Europe
Landmark court decision against “TCF” consent pop ups on 80% of the internet — Google, Microsoft, Amazon, X …
Experts say two federal judges declaring Google a monopoly within a year signals a judicial shift toward addressing anticompetitive behavior in digital markets
but investors shouldn't sweat it Rob Nicholls / The Conversation : Google loses online ad monopoly case. But it's just one of many antitrust battles against big tech Matt Milano / WebProNews : Google ...
GroupM expects global ad industry revenue to grow 9.5% in 2024, passing $1T for the first time, with Google, Meta, ByteDance, Amazon, and Alibaba earning 50%+
Except for Linear TV See also Mediagazer
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk's angle into the sm...
Email: the World Federation of Advertisers discontinues activities of its nonprofit, GARM, following X's antitrust lawsuit, but intends to contest X's claims
what's next for advertisers looking for controls Vish Gain / Silicon Republic : Not-for-profit ad group GARM shuts down after X lawsuit Seb Joseph / Digiday : Elon Musk's lawsuit shatters GARM, reveal...
X sues the World Federation of Advertisers, GARM, and GARM members CVS Health, Mars, Orsted, and Unilever over what Linda Yaccarino calls an “illegal boycott”
In an all-hands at X, formerly Twitter, CEO Linda Yaccarino attempted … Karissa Bell / Engadget : X sues advertisers for ‘illegal boycott’ of the platform Grace Eliza Goodwin / Business Insider : Elon...
As Google restricts third-party cookies for 1% of Chrome users, marketers, adtech companies, and publishers say Google has not done enough to prepare the market
Search giant plans to remove a technology seen as critical to the digital-ad industry — Google is going forward …