Sources: Craig Federighi and other Apple executives voiced concerns that personalized Siri didn't work properly; some think it has to be rebuilt from scratch
Apple Inc.'s turmoil in its AI division reached new heights on Friday, with the company delaying promised updates to the Siri digital assistant for the foreseeable future.
Bloomberg Mark Gurman
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Discussion
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@chancemiller.me
Chance Miller
on bluesky
I have never and will never call for someone to be fired, but this report clearly implies leadership changes are imminent. — The Apple employees talking to Bloomberg over the past year are setting Giannandrea up as the fall guy. [embedded post]
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@rayminehane
Ray Minehane
on bluesky
Siri will forever be used just to set a timer and play the wrong song [embedded post]
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@dennieedwards
Dennie Edwards
on bluesky
This whole Apple Intelligence rollout has been messy from the start. What's remarkable is how terrible Siri has been since it was first introduced over a decade ago. [embedded post]
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@stroughtonsmith …
Steve Troughton-Smith
on mastodon
Delayed or not, Apple's proposed Intents-based Apple Intelligence features require a ton of buy-in from developers for it to be of any real use, and the incentives really aren't there — donating your app's content and functionality to enrich Apple's AI alone, bypassing your UI, U…
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@thebasicappleguy
Basic Apple Guy
on threads
It's disappointing to see Apple so behind in this space, but I rather a stellar implementation than an undercooked product. Apple should take the time to refine AI to have it become a unique “as only Apple can do” service that's exclusive to it's ecosystem.
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@snazzyq
Quinn Nelson
on threads
If Apple took Image Playgrounds and said, ‘Yep, ship it,’ just imagine the horrors lurking in the delayed Siri they won't let us see yet...
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@andru
Andru Edwards
on threads
This is both incredibly absurd, and the right thing to do. If this is released and not impeccably good, Siri is cooked for GOOD! This better be a day one, tentpole iOS 19 feature that blows people away. They have 6 months. Apple
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@eshumarneedi
@eshumarneedi
on threads
Good god. After Federighi said the features weren't working as intended, members of the AI division said that they might have to be scrapped entirely and rebuilt from scratch. — Yikes. Yikes! Holy, yikes. The incompetence is astounding. — RE: https://www.threads.net/...
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@mattcassinelli
Matthew Cassinelli
on x
The difference between how App Intents work in Shortcuts versus Siri has always been stark. The App Shortcuts Preview feature for testing phrases just doesn't work at all. Which has kept me skeptical about sprinkling LLM “magic” on top of this and it just working.
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@cullend
Cullen
on x
@markgurman Doesn't really help that their head of AI's speciality is ML and knowledge graphs, and was fundamentally opposed to the concept of General Pre-trained Transformers when he ran Google Search, and left Google/ joined Apple over it
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@snazzylabs
Quinn Nelson
on x
John Ternus fixed hardware at Apple. We need somebody to take Craig's place that will fix software.
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@luftkopptim
@luftkopptim
on x
@sdw It's not Siri. It's Apple's current software department. iOS has been terribly buggy for 3 generations now, Apple Intelligence way over promised and now this. THIS is the issue. Not Siri.
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@ianzelbo
Ian Zelbo
on x
Kinda crazy how much Apple Intelligence is promoted when it doesn't do 90% of what was advertised [image]
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@luke_metro
@luke_metro
on x
Internal politics will always trend against a clean-slate rebuild ... but Apple is perfectly positioned to use its massive cash pile for one of the 9001 different sub-$10B AI labs. Grok caught up in a year! This is doable!
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@mysk_co
@mysk_co
on x
Maybe Apple just needs to fix Xcode, clearly it's holding back their software dev teams.
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@snazzylabs
Quinn Nelson
on x
If Apple took Image Playgrounds and said, ‘Yep, ship it,’ just imagine the horrors lurking in the delayed Siri they won't let us see yet...
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@chrisfrom3tfm
Chris Reid
on x
@markgurman I got the 16 Pro Max with the promise of the new Siri AI. I've been an Apple fan for years, and this is the most disappointing thing I've ever experienced. So much was promised, and it's not coming to fruition as soon as we thought it would. Sad times indeed.
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@luftkopptim
@luftkopptim
on x
@appltrack Apple HAS to get their goddamn shit together. Something is EXTREMELY off in their software department. This is simply ruining Apples entire reputation Just wtf is going on there internally...
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@markgurman
Mark Gurman
on x
NEW: Inside Apple's Siri delays and the issues facing Apple's AI organization. Details on Craig Federighi voicing strong concerns about the features not working, how long features will be delayed, projects getting killed and more. https://www.bloomberg.com/...
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@mulligan
Brenden Mulligan
on x
I can't believe @Apple has missed AI so badly and Siri is still so awful. Seems like @tim_cook needs to find a new head of AI Strategy. JG has been there for 7 years. Clearly not executing well. via @daringfireball [image]
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@markgurman
Mark Gurman
on x
The failure to get the AI Siri out on time not only impacts current device users and the company's dwindling reputation in AI, but hurts its ability to launch an entirely new hardware product: its smart home hub. Welcome to Apple's AI crisis. https://www.bloomberg.com/...