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Chronicles

The story behind the story

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As the Nasdaq closes its worst year since 2008, IBM was a bright spot for tech companies with a $50B+ market cap, rising 6% in 2022, as investors sought safety

but one server maker soared almost 90%, beating all its peers Tweets: Tuvia Elbaum / @tuviae : Lol. “No one ever got fired for buying IBM”. Too literal 😂 https://twitter.com/... Barry Schwartz / @rustybrick : It was a painful year for investors. https://twitter.com/... Jordan Novet / @jordannovet : it's IBM baby https://www.cnbc.com/... Patrick Moorhead / @patrickmoorhead : Wow congrats ⁦@ArvindKrishna⁩ and team. $IBM https://www.cnbc.com/... Ted Kemp / @tedkempcnbc : Shares of @Meta and @amazon and @Tesla all have taken a beating 2023. Meanwhile, 111-year-old @IBM is higher as investors bet on its stable earnings, reports @jordannovet https://www.cnbc.com/...

CNBC Jordan Novet

Context & Ripple Effects

IBM entered 2022 freshly reshaped by the Kyndryl spinoff and a Q4 beat with net income up 72%, a smaller, software-and-consulting-weighted company. That profile paid off exactly when the Nasdaq closed its worst year since 2008: while Meta, Amazon, and Tesla took heavy losses, IBM rose 6%, and one server maker gained almost 90%.

The safety bid was not a one-quarter fluke. The same rotation later carried IBM to its highest stock level since 2013 on AI services demand, before a 2026 session showed the flip side when customers shifted spending to chips and the stock fell 25%.

First-order effects

  • Investors fleeing Nasdaq growth names rotated into IBM as a defensive large-cap, rewarding its post-Kyndryl cash-flow profile while Meta, Amazon, and Tesla absorbed the year's steepest losses.

Second-order effects

  • Hardware proved the surprise winner rather than software alone — the unnamed server maker up almost 90% signals that enterprise infrastructure demand, not just safety, drove 2022's tech outperformance.

Third-order effects

  • If the pattern holds, legacy enterprise tech gets re-rated in drawdowns as a haven and then re-rated again on AI services demand — but IBM's 2026 25% selloff when spending shifted to chips shows the haven premium is conditional on where enterprise capex flows next.

The trend: In tech drawdowns, capital rotates from growth names to cash-generative enterprise incumbents, with IBM's post-Kyndryl profile as the template for that flight to safety.

Discussion

  • @tuviae Tuvia Elbaum on x
    Lol. “No one ever got fired for buying IBM”. Too literal 😂 https://twitter.com/...
  • @rustybrick Barry Schwartz on x
    It was a painful year for investors. https://twitter.com/...
  • @tedkempcnbc Ted Kemp on x
    Shares of @Meta and @amazon and @Tesla all have taken a beating 2023. Meanwhile, 111-year-old @IBM is higher as investors bet on its stable earnings, reports @jordannovet https://www.cnbc.com/...
  • @jordannovet Jordan Novet on x
    it's IBM baby https://www.cnbc.com/...