Newzoo predicts mobile games revenue will fall 6.4% to $92.2B in 2022, the first drop in a decade, compared to 7.3% growth in 2021 and 25.6% growth in 2020
Financial Times : Tweets: @ballmatthew , @guyhardinglc , and @astaniscia86 Tweets: Matthew Ball / @ballmatthew : US gaming spend finally grows in 2022. Nov +3% YoY YTD still -7% and Nov *content* sales -5% YoY, despite GoW+CoD. Nov up due to +45% HW as shortage ends (will help content spend in future) Also: Mobile set for first *global* decline in smartphone era https://www.ft.com/... https://twitter.com/... Guy Harding / @guyhardinglc : ATT wiped billions from advertising revenues at Facebook, Twitter, Snap and YouTube last year. Many developers that thrived on being able to target players who were likely to spend big in their games, based on their behaviour, are no longer able to do so https://www.ft.com/... Giulio S. / @astaniscia86 : The mobile games market is set to decline this year for the first time since the beginning of the smartphone era. Guess who has started to eat the margins of the app industry last year... https://t.co/VA6MFGoufV https://t.co/fozw5mWHF9