Amazon rolls out Inspire, a TikTok-like feed in its app that lets customers “like” and buy products, to select customers in the US
The tech giant joins Facebook, Google in seeking to capitalize on popularity of short-form video format — Why Amazon Sometimes Unveils Products You Can't Actually Buy Tweets: @frankcatalano , @sebasaherrera , @jamesvgrimaldi , and @shiraovide Tweets: Frank Catalano / @frankcatalano : Those in #edtech will recall that, at one time, Amazon Inspire was a forever-in-beta educational resource sharing site, launched in 2016 and now offline at its original URL. Background on that and other Amazon efforts from 2018: https://t.co/UKo06RsDCi https://t.co/OTm07w493U Sebastian Herrera / @sebasaherrera : In August, I reported that Amazon was testing a TikTok-style feed in its app. Today, the company launched the feature, which it has named Inspire. https://www.wsj.com/... @jamesvgrimaldi : The TikTokization of...everything. Make it stop. Please. https://www.wsj.com/... via @WSJ Shira Ovide / @shiraovide : Everyone has TikTok envy. https://twitter.com/...