Omdia: in 2022, Alphabet, Amazon, Meta, and Apple are on pace to take 68% of ~$500B in online ad revenue made by non-China companies, driven by video campaigns
TV and film companies are racing to capture some of the marketing cash pouring into the likes of YouTube Tweets: @astaniscia86 , @mattnavarra , and @c_valenzuelab Tweets: Giulio S. / @astaniscia86 : Online and TV companies are competing for the same ad dollars. Facebook is making more money from video-based advertising than any broadcaster does. https://www.ft.com/... https://twitter.com/... Matt Navarra / @mattnavarra : Video is the fastest growing area in online advertising By 2027, TikTok's advertising revenue is predicted to exceed that of Meta and YouTube combined. https://www.ft.com/... https://twitter.com/... @c_valenzuelab : Video is eating the world https://twitter.com/...